What You’ll Learn
You’ll learn all there is to know about this huge and ever-growing industry … where a single letter can produce millions of dollars in sales – and reward the copywriter who wrote it very handsomely.
You’ll learn who all the players in the industry are … who’s looking for writers (practically everyone!) … who pays top dollar … and the best companies to write for.
You’ll learn …
- A fast and surefire system for getting all your research and letter-writing ammunition organized … as well as one master’s technique for getting to know the product you’re selling even better than the people who created it.
- How to write masterful headlines that grab your readers’ attention and force them to keep on reading.
- The four-part structure of every sales letter. Once you know it – and understand what each part must accomplish – it’s just a matter of filling in the blanks.
- The secret to a powerful lead – an opening so irresistible that your reader will want to buy what you’re selling after reading the first two pages.
- The secret of “The Four-Legged-Stool.” Use it faithfully and you’ll never write a bad letter.
- “The Architecture of Persuasion” – Michael’s innovative technique for knowing how every successful letter needs to be structured … and the surest way to lead your reader to the sale.
- How to “speak” directly to your reader … and show that you truly care about his or her worries, needs, and wants. It’s amazing how many letters don’t do this … and fail.
- How to critique your own work … and a “power-editing” technique that will guarantee your letter is the strongest it can be, time after time.
- The secret to creating powerful “bullet copy” … purposeful subheads … eye-catching envelope copy … and an order form that’s virtually assured to clinch the sale.
- Although professional artists will design your letters, you’ll learn the key elements of winning graphics – and the biggest design mistakes that can sabotage even the best copy.
- One thing you can do to guarantee your first assignment with a major company. (This little trick for getting your foot in the door never, ever fails!)
- How to get yourself “seeded” … so you can see everything that’s mailing and know what’s working and what’s not.
- How to get on all the best industry mailing lists … so you’ll always know what’s “hot” in the mail … who’s hiring … and who the up-and-coming players are. (Will you be one of them?)
- How to set up your very own direct-mail operation, if that’s what you’d like to do!
- You’ll learn all these and many, many more powerful writing secrets, selling techniques, and masterful insights into the art of persuasion … from some of the best copywriting minds in the business.