How I became richer,
better looking and
28 pounds thinner…
by writing letters!
Dear Reader,
It’s true. By learning a few secrets about writing letters – simple letters like this one – I experienced a practically miraculous change in my life.
Since what I’m about to tell you may seem crazy, I’d like to begin by showing you some proof.
First, here are two photos – one “Before” and one “After” my transformation took place:
Big difference, huh?
“You’re not just thinner,” a friend said when she saw me, “you’ve gotten much better looking!”
What I’m about to share with you, by the way, has nothing to do with diet or beauty products. It’s about making more money by working much less. But we’ll get to that after I show you more proof.
Here are my income figures for before and after this transformation:
| 2003 W-2 Income: | $27,500 |
| 2006 W-2 Income: | $282,000 |
That’s a substantial difference, I’m sure you agree.
But that isn’t even the most amazing thing that happened to me. What really matters to me – the thing that excites me the most – is how this experience changed the way I feel about myself. I used to be a normal guy with a normal amount of personal pride, but also a good degree of self doubt. I had been doing alright in terms of my career and social life, but always felt that I could do more.
I wanted to do better financially… socially… and in my career, but I didn’t know how to get there. And I would never, ever buy any sort of “self-improvement” product, because I didn’t believe in them.
But one thing I did try was a program to improve my letter-writing skills… and that simple program made a profound difference in my life.
This is an invitation to have the same experience I had, to take a look at a home-study program that will show you how to write simple letters you’ll be able to sell to large companies for $5,000, $10,000… even $25,000 or more.
I’m talking about letters that persuade people to buy things: sales letters. Believe it or not, there are tens of thousands of people all over America (and the rest of the world) who earn their livings this way.
How Much Do They Make? Lots.
Malcolm S. makes $70,000 in this “second career” for him. He works where he wants… from his home in Florida or from a cabin in the Georgia mountains.
Joanne S. makes $100,000 and works around her kid’s school schedules.
Leah C. has chosen to make around $120,000 and still maintain a laidback lifestyle.
Susan N. makes $150,000 in her second full year in this new career.
Joshua B. makes $200,000 writing in the early morning until about 3 or 4 p.m. and then calling it a day.
I’ll introduce you to some of these people and their stories in a few minutes. Right now I want to make a promise to you:
If you will take five minutes to read the rest of this letter, you’ll understand exactly how you could experience the same thing I did starting almost immediately. You’ll discover how you can…
- Earn a six-figure income working from the comfort of your home
- Work the hours you want to work
- Travel when you want to travel
- Be able to take your kids to school, pick them up and participate in their lives
- Get off the corporate treadmill
- Enjoy a lifestyle unmatched by anything else
Does that sound good?
Here’s something else you should know:
If you like what you discover and think you may want to try this program like I did, I’ll show you how it’s an entirely risk-free proposition. You’ll be able to completely “try it out”… and you won’t pay a penny for it if you decide it’s not for you. What could be fairer than that?
First, let me tell you something about the industry I’m talking about – the industry that typically pays ordinary people six figures a year (and sometimes up to seven figures) for doing what seems like the easiest thing to do in the world – writing simple letters!
325 Million Letters Delivered Every Day
There are thousands of businesses who need trained sales-letter writers.
They’re in your own community, selling locally. And some of these businesses sell nationally.
Look at your email and in your mailbox for proof.
There is a whole industry of businesses who sell products and services using a technique called “direct response.”
Direct response isn’t advertising like the kind you often see on TV or in magazines. Direct response is where a specific action is asked of the reader to buy now. Sometimes it’s to get the reader to shop at a store, subscribe to a magazine, or buy products from a mail-order catalog. Sometimes it’s to request more information.
Direct response is used to sell travel, food, clothes, magazines, insurance, credit cards, vitamins, mortgages, financial newsletters and many other products and services.
In fact, you might be amazed to know that the postal service delivers over 325 million pieces of direct-response (or “direct-mail”) advertising every day. That’s nearly three pieces of mail daily for every household in America.
Here’s another fact…
Americans spend $1.85 trillion (that’s $1,850,000,000,000 with all the zeros) a year on products and services via direct response, according to the Direct Marketing Association. And the companies who use direct response spend $161 billion on direct mail and other media.
That’s a lot of letters, email, websites, postcards and catalogs.
And a lot of writing to be assigned to people who can write.
A Life-Changing Experience
So, who are some of these people who write direct mail? Many have completed the exact home-study program published by American Writers & Artists Inc. (AWAI) that I did, and they’re now successful writers, known in this industry as “copywriters.”
Most of these people knew nothing at all about writing before they learned the secret formula for turning out great sales letters. No special talent… no huge vocabulary… no need to know all the rules of English grammar, usage, etc.
Listen to what these AWAI members say about how copywriting has changed their lives…
“My favorite change? Not sitting through long, pointless, drawn-out staff meetings! Also, I’ve really enjoyed the little things that have made life easier. I can go to the grocery store when there isn’t even a hint of a line. I’ve rediscovered the joy of sitting down to a home-cooked dinner with my husband. And, I’ve gotta say, tripling my income is something that I smile about every day.”
– Leah C., Albuquerque, NM
(makes $120K)
“I take better care of myself physically. I never used to have time to take walks or to workout at the gym. Now I do both daily. And when my youngest son gets sick, like he did last week, I don’t have to run around desperately trying to find a babysitter. He just hangs out at home with me while I write. And taking 3 vacations a year isn’t bad either!”
–Marcella A., Cincinnati, OH
(makes six figures)
“No need to drive many miles to go to a J-O-B. I enjoy sitting at my desk watching the snow fall while I work. No huge overhead like with my professional practice. I’m finally getting serious about socking away money for retirement. Plus, I’m traveling more.”
–Susan N., Longmont, CO
(makes $150K)
“I no longer have to wake up to the jarring sound of an alarm clock, I very seldom have to deal with rush-hour traffic, and I get to wear comfortable clothes every day.”
– Krista J., Roswell, GA
(makes $150K)
“I love my life. Copywriting has given me financial freedom. I also have creative freedom to write what I want. I love developing products, I love working with other writers, I enjoy my clients... pretty much everything about this career is fantastic.”
– Beth Ann E., Kandiyohi, MN
(will easily crack six figures this year)
When I tell people about this opportunity – or about what happened to me – most find it hard to believe that they don’t need special skills or education to do it themselves.
Successful copywriters come from many walks of life.
Vicky H. was a secretary. Shama S. was an administrative assistant. Russ B. was a warehouse distribution manager. Catherine C. was a housekeeper. David C. was a truck driver. Vic E. was a public service worker. Beth Ann E. was a tailor. Krista J. was an environmental scientist. Mark K. was a stay-at-home dad. Sharon O. was a software architect. Suzy S. was a dog groomer. Jim T. was an engineering manager.
Another comment I get is this: It sounds great, but how do I know that there will be anybody out there willing to pay me… little old me?
How the Internet Is Creating
Unprecedented Demand for Copywriters
The need for direct-response copywriters is soaring. Over 102 billion pieces of advertising mail was delivered last year, the highest number ever in U.S. Postal Service history. Here’s why I think the demand will continue to grow…
There is a huge transformation going on in the world of selling. The internet has opened up a whole new way to transact business. And online marketers have discovered that one of the most effective ways to get buyers to their sites is through advertising to specific consumers and businesses. They use direct mail, web advertising, and keywords to capture the attention of search engines like Google, Yahoo and others.
This huge cultural change in shopping habits is creating unprecedented demand for copywriters. And because of the internet, copywriters can live wherever they want. You won’t have to visit a client (unless they want to see you in person). They only care about your skills as a sales letter writer.
And finally, the most important question: Is it really easy to write these letters?
Yes, it is. You don’t have to be experienced to write letters. If you can put a conversation on paper, you can be successful. The most successful sales letters are written in a very conversational tone – almost like you’re talking to a friend. No big words, flowery sentences, or fancy prose.
In fact, one of the secrets you’ll learn in AWAI’s Accelerated Program for Six-Figure Copywriting is the “barstool test,” where you read something you’ve written aloud… and if it sounds like something you’d say to a friend sitting next to you – it’ll work as sales letter copy!
And don’t worry, you won’t be doing this alone. AWAI is here to guide and inspire you along the way. As jam-packed as the program is, it’s just one aspect of your copywriting experience. AWAI not only prepares you for your new copywriting career, but shows you how to launch it as well.
Yes, you really can make six figures, just like I’ve done for the past four years. I started out making $1K to write one sales letter, and now I make well over six figures a year writing just one letter a week.
Many writers are paid royalties for successful sales letters, which are paid for every piece mailed. Winning promos are mailed over and over again, and the copywriter gets a check every single time – without ever having to do another thing!
One of my letters, for example, has earned me $428,814 over about three years (which will be more by the time you read this letter, since checks continue to arrive every month).
Just imagine how your income will soar when you start commanding fees of $5,000 or more plus royalties for each letter – and you’re writing several letters a month.
So, you may wonder… are marketers really willing to pay thousands for a sales letter?
Absolutely, and here’s why…
Fees Paid to Copywriters Are Hardly Noticed
in the Total Cost of a Direct-Marketing Campaign
Every piece of direct mail costs a marketer about 50¢ (sometimes more) for printing, inserting, postage, mailing lists, data processing, etc. At 50¢ each, sending 50,000 letters will cost a marketer $25,000.
Believe me, it’s not printing and postage that make the mailing a success. It’s the copywriting that makes the difference between the marketer making money and losing money. If the copy is a nicely written letter but doesn’t sell, $25,000 is down the drain. And no direct-response marketer gambles $25,000 with the prospect of losing it.
How about the big direct-response marketers? Those who mail a million pieces of mail every month. They spend nearly $500,000 a month on printing, mailing lists and postage.
So, paying $5,000… $10,000… or more to a copywriter for a sales letter is a very small part of the total investment for him.
But, it can make or break the outcome.
That’s why direct-response marketers recognize the value of expertly written copy.
And why you can be paid thousands of dollars to write a letter.
But – as my story shows – it’s not just about the money. It’s about changing the potential of who you are and how you feel about yourself. Imagine…
- Being so energized about your work life that you spring out of bed earlier than you ever have in your life
- You control when you work
- You’re in the driver’s seat about who you select as clients
- You don’t worry about where the money will come to pay the bills
- Going far away on vacation doesn’t bother you because you can take the time off and afford the cost
- You can afford a personal trainer, get into shape, and be more attractive
Sound good?
You Can Have the Same Life-Changing Transformation
Okay, let’s get to brass tacks… I’m sure you’ll agree that if you’re reading these words, you’re ready to start your own transformation. And I’m going to show you how to get started risk-free.
Imagine this. In a few days when you get the first sections of this information-packed program in your hands, you’ll stay up late the first night reading it. You won’t be able to sleep, because you’ll be energized like you haven’t been before.
You’ll realize that writing isn’t work. It’s fun! The ideas and words will start to flow. You won’t be able to write fast enough! You’ll enter a zone, and hours will fly by like minutes.
You’ll be writing and ready for your first client.
And soon people around you – family, friends and associates – will notice a transformation in you.
Everything You Need to Know to Be a Success Now
Now it’s easier than ever to learn copywriting, thanks to the new, exciting and innovative teaching techniques in AWAI’s Accelerated Program for Six-Figure Copywriting, that ensure these crucial lessons stick like glue in your mind.
Right off the bat, you’ll be eased into the life of a copywriter. You’ll learn…
- What the copywriting business is all about... what you’ll need to get started... what the industry expects from you (and what you can expect from it)... how you get paid... and more.
- A fast and sure-fire system for having all your research and letter-writing ammunition organized and at your fingertips... as well as one master’s technique for getting to know the product you’re selling even better than the people who created it.
- How to write masterful headlines that grab your reader’s attention and force him to keep on reading.
- The four-part structure of every letter. Once you know it – and understand what each part must accomplish – it’s just a matter of filling in the blanks.
- The secret to a powerful “lead” – an opening so irresistible that your reader will want to buy what you’re selling after reading the first two pages.
- The secret of the “Four-Legged-Stool.” Use it faithfully and you’ll never write a bad letter in your career.
- The “Architecture of Persuasion” – industry expert Michael Masterson’s innovative technique for knowing how every successful letter needs to be structured... and the surest way to lead your reader to the sale.
- How to “speak” directly to your reader... and show that you truly care about his worries, needs, and wants. It’s amazing how many letters don’t do this... and why most of them fail.
- How to critique your own work... and a “power-editing” technique that will guarantee your letter is the strongest it can be, time after time.
- The secret to creating powerful “bullet” copy... purposeful subheads... eye-catching envelope copy... and an order form that’s virtually assured to clinch the sale.
- The one thing you can do to guarantee your first assignment with a major company. (This little trick for getting your foot in the door never, ever fails!)
- How to get yourself “seeded”... so you can see everything that’s mailing and know what’s working and what’s not.
- How to get on all the best industry mailing lists... so you’ll always know what’s “hot” in the mail... who’s hiring... and who the up-and-coming players are. (Will you be one of them?)
- Although professional artists design your letters, you’ll learn the key elements of winning graphics – and the biggest design mistakes that can sabotage even the best copy.
- You’ll even learn how to set up your very own direct-mail operation, if that’s what you’d like to do!
You’ll learn all these and many, many more powerful writing secrets, selling techniques, and masterful insights into the art of persuasion... from some of the best copywriting minds in the business.
Some of What You’ll Get…
- It includes the core program, which will take you on a step-by-step journey through the entire letter-writing process – from how to write a strong headline... to how to create a winning order form.
- You’ll get your own copy of AWAI’s recently revised and updated 300+ page “Hall of Fame” book, jam-packed with proven selling ideas from 50 of the most successful direct-mail letters and direct-response ads ever written. (Every copywriter should have this resource! Mine’s right here beside me on my desk. I’m constantly looking to it for clues, insights, and ideas.)
- You’ll get “The Golden Thread,” a weekly email where you’ll find insights from the pros, newly discovered copywriting tips and strategies, information on getting clients, industry news and happenings, and, of course, job opportunities...
- You’ll also be given a password to access AWAI’s members-only forum on their website, where AWAIers meet and talk about their copywriting careers, build friendships, and form copy circles and buddy programs. It’s a great place for like-minded people to meet and share ideas.
- You’ll be invited to attend AWAI’s annual copywriting Bootcamp, on the ocean, near their headquarters in Delray Beach, Florida. There you can hear top copywriters (Michael Masterson among them) sharing their deepest and most powerful secrets... and practice your writing alongside the most successful copywriters in the business. This four-day event sells out every year – but AWAI members get first priority.
- Plus – and this is a biggie – you’ll have access to DirectResponseJobs.com, AWAI’s exclusive online job board, where marketers and writers come together. AWAI is more and more becoming the place the industry turns to for copywriters to write the volume of letters that need to be written. As an AWAIer, you’ll have full exclusive access to this service – and it’s free!
- And if you’re stuck or have a question along the way, you can call AWAI’s Member Services team toll-free anytime. There’s no charge for help, support, and encouragement. Remember – AWAI wants you to succeed!
- There’s also an opportunity to make your first $10,000 before you even finish the program. It’s called AWAI’s “$10K Challenge,” and all the details are in your start-up program materials. This is where you can write a letter promoting one of AWAI’s programs. If they like it, they’ll mail it – and pay you for it. Then once a year, AWAI reviews the results for all the submissions they’ve tested, and selects at least one person to receive additional contracted assignments to the tune of $10,000!
Imagine getting paid by AWAI for your first assignment! You’ll be well on your way to an amazing transformation in your life where you can…
- Earn a six-figure income
- Work wherever you want
- Work when you want to work
- Enjoy a flexible schedule
- Pursue your dreams!
I’m So Glad I Didn’t Throw That Letter Away!
Back in 2003, I received something in my mailbox from AWAI that said, “Can You Write a Simple Letter?” I had no idea what I was in for. I was apprehensive. Heck, I was downright skeptical. But the program was so affordable, and had no risk if I wasn’t satisfied… so I decided to go for it.
Little did I know how it would change my life. Honestly, I don’t know what I’d be doing today had I thrown that letter in the trash.
It was the best money I’ve ever spent to advance my skills and achieve my dreams.
So what does it cost?
Not as much as you might think. I know that everyday I piddle away a dollar or so. You probably do, too. So, what if I told you that the cost is about what you might spend daily for a cup of coffee or a soft drink.
But before I tell you how to get this program for yourself, let me quickly tell you about the most amazing part of my unexpected transformation…
The day I turned 49, I decided it was time to improve my health. So I hired a personal trainer.
After a few weeks of training and adjusting my diet, I started to drop weight. After about eight months I had lost about 20 lbs. And by the day I turned 50, I had dropped 28 lbs.
I haven’t been this fit in my life. Ever.
So what does this have to do with copywriting? Everything.
You see, with the income and lifestyle copywriting offers, you’ll be empowered to do whatever you want. Spend more time with your family. Volunteer more time with your favorite charity. Travel. Eat at great restaurants. Get a massage when you want it. Relax by your outdoor pool. Go to the gym. Even hire your own personal trainer like I did.
Your choices are limitless.
Less Than What You Pay for a Cup of Coffee…
Get started in the program for just $39. That’s $1.30 a day for the next month to change your life – less than the cost of a cup of coffee or soft drink. AWAI will send you everything you need to get started, including the first 14 sections of the program, your first practice exercises, your free subscriptions to “The Golden Thread” and your invaluable “Hall of Fame” book packed with some of the most successful sales letters of all time.
Then, take 30 days to look it all over. Start working on the program if you like.
If it’s not everything you imagined – or if you happen to decide copywriting just isn’t for you – simply return the unmarked materials within those 30 days, and AWAI will promptly send your $39 back... no questions asked.
But if you like what you see – and you’re ready to begin your new copywriting career – you’ll receive the rest of the program in 12 monthly installments at $39 each... billed to your credit card.
If you’re in a hurry and want to get the entire program now, you can save $50 and pay just $457 (which you can pay on a credit card if you want). Of course, your complete satisfaction is guaranteed.
There’s no risk. And the payoff in your income and in the transformation of your life can go beyond your imagination. I didn’t realize it could happen to me. But it did. And now it can happen to you, too.
Sincerely,
Gary Hennerberg
P.S. I almost forgot to tell you about the “glicken” you can enjoy as a copywriter… the frosting on the cake... the little extra reward you get from your work. I’ve enjoyed things like tasting desserts before writing about them… taking a charter airplane ride with my family over the Channel Islands… even having eye surgery (at no cost) so I could write about it. So, may I suggest that you prepare yourself to be surprised… challenged… and ready to handle a life-changing transformation that comes with the income and lifestyle of being a copywriter.
P.P.S. If you’re like me, when I first heard about this home-study program, I was a bit skeptical. But I now realize I shouldn’t have been. The program is completely risk-free. If you don’t like it, return it for a full refund. No questions asked. And you can also check out AWAI’s impeccable record with the Better Business Bureau at 561-842-1918 or at www.bbbsoutheastflorida.org.
American Writers & Artists Inc.
