Your Masters v3.0
We’re So Certain This All-New, Completely Revamped and Retooled Masters Program Can Help You DOUBLE YOUR FREELANCE INCOME Over the Next Two Years …
We’ll Pay You If It Doesn’t
(And You Can Keep The Program Forever.)
I think you’ll agree …
You have to believe very strongly in something to make a bold promise like the one I’m making in the headline above.
It’s a promise I have no problem offering you or keeping … especially when it comes to a resource like The Masters Program for Six-Figure Copywriting.
For years now, The Masters Program has been the resource AWAI members graduate to when they’re ready to ratchet up their skill level — and learn the deeper secrets to writing copy that sells billions — and gets you noticed within our industry.
You Won’t Find These Skills Anywhere Else
Masters Secrets are a result of decades of collecting and breaking down and analyzing the most successful direct-mail packages … talking and working with legendary copywriters … determining what makes the great promotions outsell and outlast all the others … and then “packaging” these ideas in such a way that any ambitious copywriter can understand them and inject them into his or her copy.
You won’t find these skills talked about anywhere else.
If copywriters were magicians — and the great ones are — you could say that The Masters Program breaks the “unwritten code.”
Indeed, over the years, we’ve run across some copywriters who aren’t altogether pleased we’re sharing even the basic secrets, let alone these high-powered ones.
I’ll warn you …
While some of these secrets you’ll “get” right away — others may take some time to wrap your head around. There are sections within modules you may have to study several times in order to really get what’s being taught.
For example, for years I struggled with the advanced concept of “indirection.” That’s the secret legendary copywriter Gene Schwartz first talked about when he discovered that ads that don’t mention the product until much later in the copy tend to work better than those that do.
But once this idea “clicked” with me and I started using it effectively, my letters started pulling in a lot more money … in some cases two and three times as much.
My income soared as a result — from right around $150,000 a year to upwards of $350,000.
Same thing with “The Rule of One” …
For years, I thought the more benefits you offer your reader the better. But then Mark Ford (you probably know him by his pen name, Michael Masterson) proved that all of the most successful promotions throughout history have one trait — they’re all anchored by one very good, very compelling, and instantly-appealing idea.
This Masters “rule” was an awakening for me. Not only did my letters pull in more money for my clients when I followed it … I found that focusing on one very powerful idea made the letters a lot easier (and more fun) to write!
Just recently I learned another high-level trick — the “secret structure” behind those successful “Video Sales Letters” you see everywhere these days. I’ll tell you a little more about this secret in a minute … but what I was able to apply to my writing from this secret alone has helped me earn at least an extra $200,000 over the two years alone.
My point is simple.
The impact secrets like these can have on your writing is immediate and dramatic.
Your writing will be clearer and more persuasive.
Your promotions will be grounded in stronger “Big Ideas” that reach your prospect at a much deeper level.
More Confidence, Better Clients, More Money
You’ll have the copy skills and marketing knowledge needed to take on bigger, higher-paying projects.
You’ll be confident working with and advising high-level clients.
You’ll make more money. Lots more …
Listen, for instance, to what Beth from Minnesota had to say about her experience using the “old” Masters Program:
“The Masters Program has become the cornerstone on which I’ve been able to successfully grow my business. Thanks to everything I’ve learned at AWAI, my copywriting income more than doubled last year. In addition to local clients, I work with publishers nationwide to help them create compelling sales materials for their information products.”
Or Mike from Palm Cove, Florida, who has this to say:
“I thought I was a pretty smart copywriter — making over $1,000 a week with my ‘niche’ specialty — writing space ads. But, just one concept I learned from AWAI’s Masters Program has rocketed my little at-home business into the $10K-a-month club. I feel I’m now part of a ‘secret club.’ A small, exclusive group of highly-paid, specially trained individuals who are in great demand by direct marketers all over the world. It’s very cool to be needed, respected, and … successful!”
Glenn from Canada also echoed what Mike and Beth had to say:
“AWAI’s Masters Program has been invaluable to me. The deeper secrets have put me head and shoulders above the competition. As a result, there’s only been one week in the last 3 years when I haven’t had work … I typically work on several projects at one time … and my income doubled last year.”
Do you see the common thread here?
They all say they watched their income soar after learning and applying the powerful writing and selling secrets The Masters Program contains.
It’s years of getting letters like these from AWAI members that gave us the idea — and the confidence — to extend you this remarkable offer.
And now that we’ve made The Masters Program even more powerful — we’re so certain of the impact this program can have on your success that we wanted to be sure there was no risk for you whatsoever to try it.
So let me tell you the offer we make to anyone who tries The Masters Program:
The Most Generous Guarantee You’ll Ever See
Buy the single most powerful program on advanced copywriting techniques in the world. Experience all the program has to offer you. Put all the high-level secrets and knowledge to work for you throughout the next two years …
And if within that time, you look at your income tax returns and you haven’t at least doubled your freelance writing income — call us up and we’ll have a full refund sent to you, no questions asked.
If you’re just starting out and you don’t have an income to double yet, I have a special guarantee for you, too.
If you learn and apply the advanced secrets from our Masters Program to your writing — and you’re not on your way to earning at least $100,000 as a freelance writer over the next two years … you get the same promise.
Just let us know and we’ll return every cent you paid. And not only that … The Masters Program is yours to keep.
There are no tricks to this offer.
You don’t have to keep track of the work you’re doing or report back to us in any way.
There are no hoops to jump through, no hurdles to clear. Just begin the program when you’re ready and go at your own speed …
We’ll simply take you on your word that, by getting The Masters Program today, you’re serious about elevating your writing to the highest possible level … and you’re ready to start incorporating the deeper secrets of great copy into your own work.
Don’t be surprised if your income starts to rise dramatically before the year is out. That’s because master-level secrets can have an immediate impact.
That’s what happened to John when he started applying Masters Secrets to his copy.
“Even though I’m not finished with The Masters Program yet, I wanted to get started building clients right away, so I approached a former employer. He asked if I could do something to help him bring in more distributors for his business.
“I immediately sent him a plan that included a 5-letter series based on what I’ve learned so far in The Masters Program. My client was happy to pay me $7,500 for the 5 four-page letters … He’s more than pleased with the results, and wants to replicate the program three times (for which I’ll be paid an additional $10,500!).”
Like John did, you’ll notice definite changes in your copy with each “secret” you learn.
Fact is, The Masters Program has long been a “secret weapon” that only AWAI members have.
It offers something you won’t find anywhere else on the planet: All the high-level secrets of many of the best copywriters in the world — people like Bill Bonner, Mark Ford, Mike Palmer, John Forde, Herschell Gordon Lewis, Nick Usborne, and many, many others.
Lots of books and programs — including those offered by AWAI — can show you how to write a good headline and structure a good sales letter. And it’s important that you know these basic skills …
But if you truly want to move to the top of our profession, you’ll need to know and master the deeper skills that can turn an ordinary sales message into a blockbuster success.
That’s what The Masters Program does for you.
The Difference Between Good Copy And Great Copy
It drills down further … exposing the deeper secrets to what drives a prospect’s decision to buy.
How can you distinguish a sales letter or promotion written by a Master Copywriter, as opposed to an ordinary one?
There’s one simple way …
Do you ever see ads, or sales letters, or even web copy where you read them and you know right away you’re reading an advertisement for something? Most — I’d say 99% of all ads you read — fall under this category. These are ads written using ordinary secrets and the standard rules of ad writing. They’re not bad …
They may even do the job they’re intended to do. And as a copywriter creating these “ordinary” ads, you can make your hundred grand a year, no problem …
But every now and again, you’ll see an ad written by a Master. A “Master’s ad” doesn’t feel like a sales message at all.
Instead, you feel like you’re reading a letter from a friend who has your best interests at heart and who really wants to help you solve a problem … get more out of life … be more confident — whatever the product is intended to do for you.
You find yourself captivated — excited by the prospect of what the product can do for you. You’re not the least bit skeptical. Not only are you excited to buy … you can’t wait to get the product in your hands!
Do you see the difference?
Now, it’s quite possible you’ve never been “captured” by an ad like that.
As I told you, they’re few and far between.
But that’s the kind of ad, sales letter, and web copy knowing these Masters Secrets will help you write.
Truly Life-Changing Knowledge
And because this knowledge will take your writing to an entirely different level — response rates to your letters will soar … demand for your work will skyrocket … and royalties will go through the roof.
In fact, some have suggested that the secrets you’ll learn in The Masters Program are like a graduate degree in psychology. As a Master Copywriter, you’re elevating the relationship you have with your reader … to the point where he or she doesn’t feel like they’re being sold at all!
Let me give you an example …
One of the most powerful secrets you’ll learn in The Masters Program is “The Secret of Transparency.”
Now, if you’ve studied AWAI’s Accelerated Program, you know as copywriters that we never sell the features of a product … we sell the benefits. But The Secret of Transparency takes that very basic copywriting principle and raises it to a much higher level.
Let’s say you’re selling a financial newsletter — or even something as common as a vacuum cleaner.
You know by now it’s not a “newsletter” your reader wants … or even the “news” a newsletter brings. And he certainly doesn’t want another clunky appliance cluttering up his home, no matter how sleek or powerful it might be.
Even an average copywriter knows to sell the benefits those products can deliver. In the case of a financial newsletter, it’s the image of having all this extra money coming in as a result of a well-chosen stock or unique investment strategy. With the vacuum cleaner, it’s the promise of a cleaner, more sanitary home. So an ordinary copywriter will sit down and write a letter that promises those very things. And likely it would do quite well …
You Will Move Beyond The Basics
But at the Masters level, you will know to go beyond those basic benefits …
Once you understand The Secret of Transparency, you’ll get your prospect to start thinking of the vacuum cleaner, not just in terms of how it will clean her house better — but how much easier her life will be … how much more free time she’ll have to do the things she really enjoys … how she’ll be admired by friends and guests who visit her home … and so on. All without stating any of it directly. The reader will just feel it. That’s the “Masters touch.”
Same with the financial newsletter …
You reader won’t just be thinking about the money he or she can make — but the freedom they’ll have because of it … the respect and admiration they’ll get from friends and peers … and the peace of mind knowing that they will always have a decisive edge nobody else has when it comes to matters concerning money.
Exclusivity … freedom … respect … admiration — all the things people really want.
And as a copywriter who learns The Secret of Transparency, you’ll understand how to take a group of “ordinary” benefits and elevate them to a point where they’re irresistible to your reader. You’ll see that when you do this successfully, your prospect will be so enamored by the deeper benefits the product is able to deliver — that the product itself becomes “transparent”!
The Secret of Transparency is a very powerful selling technique … and it’s just one of dozens you’ll learn from The Masters Program.
It’s these “deeper secrets” that have allowed AWAI members who have taken The Masters Program to elevate their copy — and their careers — so dramatically and so quickly.
Many, Many More Secrets
Which is why I’m so excited to be writing you today …
We have just completed the most major overhaul of The Masters Program in its 12-year history.
We’ve added dozens of brand-new secrets and selling techniques that are proving to work in today’s fast-changing e-commerce and direct-response marketplace …
- We’ve reorganized the flow and sections so it’s easier to follow … and easier to find a high-level technique when you need it.
- We’ve put the entire program online — so there are no big books or binders to lug around … CDs to store … and you can access it on your computer, wherever you are, whenever you need it …
- We’ve added an entire section on advanced secrets for writing great web copy — secrets we’ve been quietly gathering over the years while working with some of the greatest web writers and most successful e-commerce companies on the planet …
- We’ve added lots of audio and video presentations to make the learning easier and more fun … and to drive home key points in a much more powerful way …
- We’ve added a new section were very excited about called “The Copywriting Masters” — where we introduce you to about a dozen of our industry’s superstars past and present — and tell you the impact they had on our industry and what specifically you can learn from their work.
- And a whole lot more …
I’ll tell you more about some of the specific resources we’ve added to the “all new and improved Masters v3.0” in a moment …
Secrets From The Greatest Minds In Copywriting
Remember, The Masters Program is not a collection of theories and ideas of one copywriter — no matter how successful …
It’s an anthology of the very best market-tested and proven copywriting ideas from some of the best copywriters in the world — past and present …
People like Mike Palmer, who’s written countless multimillion-dollar sales promotions for the financial newsletter industry … including one promotion that’s going to ultimately be responsible for over $1 billion in sales!
People like Bill Bonner, who’s used his very deep and profound writing and marketing knowledge to launch and grow a nearly half a billion dollar per year publishing and marketing firm …
Mark Ford, who’s knowledge of copywriting and successful sales letters has launched dozens of multimillion-dollar businesses over the years … helped to sell an estimated $10 billion in goods and services through the mail … and helped make him a millionaire fifty times over in the process.
Having The Masters Program is like having these folks — and the dozens of all-time great copywriters from every era they’ve studied and borrowed from over the years — right by your side … feeding you all the crucial secrets that can take your copy, and your career, to the very highest level.
And with The Masters Program v3.0 — we’ve raised the bar even higher.
Let me tell you a little about it — and some of the master-level secrets you’ll be learning as you work your way through this fun and exciting program.
First, we’ve divided The Masters Program into six distinct “Modules”:
Module One covers “Writing Concepts.” The interesting thing here is that a lot of people new to the program assume a Masters Program on writing is about writing more “sophisticated” copy.
In fact, the entire purpose of this section is to simplify your writing — and having you communicate to your reader one idea at a time … in short sentences … in a calm and conversational tone.
One of the most important concepts you’ll master early on is Mark Ford’s “Rule of One” — the idea I told you about earlier that every successful promotion has at its core one single and strong idea. (Ordinary copywriters tend to write about many things, which only waters down copy so it becomes far less effective … )
That’s just one of seven powerful Masters techniques you’ll learn about effective writing in the first section …
Module Two covers the “Principles and Structure of Selling” — and how you incorporate high-level selling skills into written copy and video presentations.
For example, over the years, we’ve studied all the great mail promotions — and all the great Internet promotions. All of them, without fail, adhere to the principles of The Four-Legged Stool — the four things every successful promotion needs to have working, always. If one of those legs is missing — the package becomes far less stable. Take two of those legs away and your sales letter cannot possibly stand.
I know Master Copywriters who still have each of the elements of the “four legs of the stool” taped to their computer screen … so they’re always mindful of this idea when they’re writing. In this section of The Masters Program, we delve deep into this core Masters Secret with audio, video, and via the written word. If you’re going to be an A-level copywriter, you must understand this concept.
Again, it’s one of six very important ideas on selling that all Master Copywriters know.
Module Three is where the rubber meets the road, so to speak. It’s called “Crafting Great Sales Letters” and it’s jam-packed with high-level secrets for writing the most compelling copy possible. One is the secret of the “Core Complex,” an advanced technique for reaching your prospects on a much deeper emotional level.
When you can do that — when you can talk to your reader about what he or she really wants … outside of the realm of “fear and greed” … you’re able to establish a relationship with your reader built on trust and mutual respect. Your credibility soars. The perceived value of what you’re offering goes through the roof. And in the end, the likelihood of a sale is as much as ten times greater.
Module Three is where you’ll learn seven very powerful Masters Secrets for engaging your reader like no average copywriter can.
Module Four is what every copywriter needs to know these days: “Advanced Online Copywriting.”
Here’s a little secret: Most companies marketing online out there — even some of the biggest — haven’t a clue what they’re doing. They’re flying by the seat of their pants … learning as they go. When you know the secrets to writing online copy that sells — the world will beat a proverbial path to your doorstep. And that’s what this section focuses on entirely.
You see, AWAI has had the very good fortune of working very closely with Agora Publishing over the years … a company that has spent the last 10 years (and many millions of dollars) unlocking the secrets to successful online direct-response marketing — everything from books to travel, to newsletters to consumer goods. And we’ve not only been watching them every step of the way, many of us have been involved in the process.
Everything we’ve learned, we share in this new version of The Masters Program. All these high-level secrets — from tips to writing a successful online sales letter … to techniques for getting sales emails open … to optimizing the performance of your home page … to writing copy that overcomes short attention spans.
Plus, this is the module where we’ll share our brand-new Master’s lesson about writing Video Sales Letters.
Video Sales Letters, as you may know, are the hottest thing in online marketing. They can double and triple the response of traditional sales letters. That makes your client happy … but of course it can also double and triple the royalties you’re paid as well!
I’ve seen the power of these videos first hand working with my main client Agora Inc. Back-end promotions that once would bring in $1 million now can generated $2 million and $3 million in sales. And for the copywriter, it’s just a matter of following a proven Video Sales Letter formula … and making sure your client uses some of the production techniques that have been proven to work.
Master Copywriter Clayton Makepeace is one of dozens of Master Copywriters enjoying huge success with Video Sales Letters. At our recent AWAI Bootcamp, in fact, he revealed his 17-step plan for producing successful videos. The presentation was so successful and so well received by everyone, AWAI decided to build a high-level Masters Program lesson around it. I’ll tell you a little more about this, our latest addition to all the power-packed secrets you’ll find in our new Masters v3.0With this material in hand, you’ll not only have everything you need to become an expert in Video Sales Letters, you’ll have an entirely new marketing tool you can offer your clients — one that can add (literally) hundreds of thousands of dollars to his bottom line … and your own income in added fees and royalties, year after year!
Module Five will educate — and inspire you. It’s called simply “The Copywriting Masters,” where you’ll learn about copywriting pioneers and how they changed advertising forever — plus the contemporary masters of copywriting and how you can learn from them.
People like David Ogilvy who created “The Man in the Hathaway Shirt” campaign, which some would argue is still inspiring copywriters today as the forerunner to Dos Equis beer’s “World’s Most Interesting Man” commercials … Gene Schwartz who was a master of the “down and dirty” direct-mail genre and was the first to truly understand the relationship between the product, the prospect, and you, the copywriter … Dan Kennedy, who is not only a Master Copywriter, but also an expert at self-promotion and getting and managing clients … plus 19 others who have all left indelible marks on our industry.
Knowing them and their work will not only give you a good history and perspective of the industry … you’ll also learn about the specific skills they’re known for, so you can inject a little “classic mastery” into every promotion you write.
This is a wonderful addition to the all-new Masters v3.0 that’s sure to impact your writing in so many positive ways.
Module Six wraps things up with Masters Secrets on “Focus and Inspiration.” It’s all about keeping that “drive to succeed” alive in you at all times … and overcoming the inevitable roadblocks that come our way. Like erasing self-doubt and a surefire solution to writer’s block I can vouch for personally. It’s as easy as opening up a blank Word document and writing anything that comes to mind. It works for me every time!
But it’s not all about the “mental” side of great copywriting. You’ll learn master-level tips for dealing with clients, building up your copywriting business, increasing your daily productivity, and finding a winning tone, style, and voice to your writing that your clients (and readers) will love.
Take All The Time You Need …
Now, please understand that I’ve just touched on what you’ll learn in each of these Modules. If I were to describe everything in detail here — you’d never get through this letter!
That, in part, is why we’re so adamant that you take all the time you need to try this program … to absorb and fully understand these advanced secrets … work on incorporating them into your copy.
It’s so you can see and learn them all — and then decide if you think they’ll have a dramatic impact on your writing and on your career or not.
If yes, then you have everything you need to achieve copywriting mastery.
If no, you simply call us up to let us know and we’ll send you your money back.
Let me just run down an abbreviated list of some more of the topics and ideas covered in Masters v3.0:
- You’ll learn the secret of “Just Three Things” — a surefire technique for opening your prospect’s mind to the message you want to give him …
- The “Blockbuster Formula” — the shortest path to the most effective copy on earth …
- You’ll become a master of the “Big Idea” and learn the “Mike Palmer formula” for anchoring your sales letter with a strong one each and every time …
- You know “The Golden Thread” as AWAI’s e-letter for copywriters. But did you know it also refers to a very advanced Masters Secret that ensures your prospect never loses sight of why he’s reading your sales message and why he should stick with you from beginning to end?
- You’ll learn how Master Copywriters develop a “Market Mindset” that lets us spot new sales and promotion ideas during our daily lives. (Imagine ending each day with too many ideas to work on the following day!)
- Headlines and bullets — they’re the meat and potatoes of any written or online promotion. After this Masters “Headline Maze” session, you’ll never write a weak, non-specific, uninteresting, boring, “nothing” headline again.
- Don’t forget about “The Secret of Indirection.” This alone will transform your copy in ways no ordinary copywriter can compete.
- How about the “Core Complex”? It’s how to know what your reader really wants — and what you need to do in your copy to connect with him on that much higher level.
- Stuck for a package theme? Try these two Masters techniques for your next letter: “The Common Enemy” and “The Big Prediction.”
- Learn the secret of the “Point of Maximum Anxiety” — how to identify what’s keeping your prospect up at night … and then “win him over” by making his worries disappear …
- The secret of the “Velvet Cord” — how to make your prospect wonder if he’s good enough for your product or service (a very powerful technique used by very clever and sophisticated copywriters) …
- The secret of the “Barstool Test” — a foolproof way to test the conversational quality of your copy …
- The secret of the “Four P’s: Promise, Picture, Proof, and Push” — a simple four-part selling strategy that will ensure your letter’s engaging … and hitting … all the right cylinders, every step of the way …
- The “Masters Closing Technique” — the three things you can do to make your offer absolutely irresistible (plus actual examples of some of the best “offers and closes” in the business) …
- All this and more …
In a moment, I’ll tell you how you can have the entire Masters Program at your fingertips — so you can start soaking in all these powerful secrets and more right away …
Are You Ready?
But first, you may be wondering, “Am I ready for the more advanced secrets found in The Masters Program?”
Well, again, it depends on how serious you are about your copywriting … how quickly you want your success to happen.
In other words — how badly do you want it?
I’ll assume that if you’ve come this far, you want to become a successful, work-at-home copywriter earning six-figures … But maybe you’re worried this stuff will be too advanced for you.
Here’s what we’ve learned …
For many years, we hesitated to offer these advanced Masters Secrets until you learned all the “basic” rules. But then, people in The Masters Program kept telling us — “Why did you wait to get me this information? This is stuff I could have used long ago. Had I had this in the early months, I’d be much further ahead by now.”
The more we thought about it, the more we realized that motivated members of the Accelerated Program were blowing right through the basic material … and wanted the best stuff fast. That’s why we decided to make the Masters Secrets more readily available … so you can have these advanced selling secrets at your fingertips … and use them when you’re ready to “step things up” and reach your prospect on a much deeper level.
So once you’ve made that commitment to be a successful copywriter, there’s no reason not to get your hands on this advanced material … and start putting the secrets to work for you just as soon as you’re ready …
If that’s where you stand — if you’re serious about your future success — then I promise you this will be an exhilarating experience for you. Because the insights you’re about to gain into the wonderful and lucrative world of copywriting can’t be found anywhere else.
What will you pay to own a complete version of Masters Program v3.0?
Believe me, it’s an investment you’ll look back upon as minor once you see the impact these secrets will have on your writing — and the fees you’ll be able to command when you start writing at a much higher level. And when you combine it with our unprecedented 2-year guarantee — there is absolutely no reason anyone who’s serious about moving up the ranks to A-level copywriter should pass this by.
But before I get to the price, I know I promised to tell you more about our latest Master’s lesson based on Clayton’s Video Sales Letter formula.
Your Roadmap To A Successful VSL
It really is amazing how much easier something becomes when you have a “roadmap” laid out in front of you. And that’s what we’ve done for you in this, one of the most “immediately useful” lessons you’ll find in The Masters Program.
First, you’ll learn The Process for creating your Video Sales Letter — How to structure the script … how to create and structure the slides … how the audio gets recorded and merged with the slides … and, finally, how it gets posted online.
Then you’ll learn proven strategies for making certain prospects get to see your Video Sales Letter … that they watch it to the end … what to do with prospects who abandon (leave) your presentation early — and what to do with the prospects who want to buy your product so you don’t risk losing them.
Then it’s to the meat of the lesson: “How to Write a Great Video Sales Letter in 17 Simple Steps,” where you’ll learn the “When and Hows” of presenting your sales message.
You’ll learn …
- How to briefly and succinctly “state and dimensionalize” your sales presentation’s major theme …
- The one question your first 5 slides must answer if your VSL is to be a huge success …
- How to overcome ‘maximum skepticism’ (the #1 challenge of every online marketer) …
- 5 of the most effective ways to credentialize your VSL’s expert …
- 3 tips for getting viewers to watch — all the way to the end …
- 4 techniques for telling an effective story via the online video format …
- How video can be much more effective than the written page when it comes to having your viewer “see” the bigger benefits of your product …
- When (and when not) to reveal premiums and the product itself …
- 3 things you can do to encourage your viewer to buy right away …
- When you should present your offer — and at what point of the presentation your “order button” should appear on the screen …
- 3 ways to make your price point seem ultra low (including the tried-and-true “mundane product” technique).
- When to present your guarantee and how to present it in the most positive of terms …
- Why and at what point you should have an “Urgency Motivator” in your VSL — and 4 that work every time …
- Why it’s crucial to tell your reader to click the order button when you ask for the sale … and the thing most ordinary copywriters fail to do at this crucial part of the presentation ...
- And much, much more.
Now, if you’ll notice, these steps don’t just apply to Video Sales Letters — they’re also important elements every successful sales letter needs to have too!
Which brings me to an important point about Clayton’s 17-step process: not only is it useful in helping you create a million-dollar video presentation, it can also serve as a template for every sales letter you write!
Suddenly, Everything Is Clear!
In other words, it shows you the step-by-step process of making your promise … credentializing your expert … offering all levels of proof … ratcheting up your prospect’s excitement level … demonstrating the benefits … techniques for making the offer … sweetening the deal … making the guarantee … and ensuring your prospect has no reason whatsoever to say “no.”
It’s all here in this very direct, very succinct presentation.
But that’s not all. Clayton also reveals his “9 Rules of Thumb” for structuring your Video Sales Letter presentation, including:
- How your text should be aligned …
- Tips on typefaces, fonts, and sizes …
- How many characters to a line, and lines to a slide …
- When color is appropriate and when it’s not …
- How to use video, charts, pictures, and graphs effectively …
- This importance of “tone” — both in terms of writing style and the voice you choose to deliver the message …
- And the answer to that all-important question: “How long should a Video Sales Letter be?” (Hint: Same as a sales letter: as long as it takes you to cover all the product’s benefits!)
And finally, you’ll learn ways to bolster the effectiveness of your Video Sales Letter using proven embellishments, such as:
- Third-party introductions techniques …
- Full video introductions techniques …
- Animated charts …
- Actors …
- Photos …
- Film Clips …
- Demonstrations …
- Effective use of headers and footers (that space above and below your “moving” video)
- And all-important strategies for “bump” offers that can double and triple the revenue you generate with each sale.
And to really drive everything home, we’ll show you “real-life” examples of the most successful Video Sales Letters working today — and show you where each of Clayton’s 17-step processes are used. So you not only learn the technique, but you also get to see how it’s applied in a real live situation, so you can better use it on your own projects.
Again, this is a brand-new Master’s benefit that you’ll see right way when you order the program. And because Master’s v3.0 is live, online, and “organic” — we can (and will) be adding more and more elements to this and other lessons as the days go on. That way you know you always have the latest secrets backed by the freshest and most current examples.
A Resource So Potent It Turns Average Copywriters Into Great Ones … (And Great Ones Into Legends)
If I may be frank, I’ve long held you can become very successful with three of AWAI’s resources within easy reach of your desk: the Six-Figure Program … The Masters Program I’m telling you about today (especially now with Clayton’s 17-step outline) … and a good, detailed clip file of ads and ideas you can “steal” from when you need to.
These three things (and the desire to have the writer’s life) will give you all the tools you need to go from where you are now … to A-level copywriter very quickly.
Which brings me to the very special free bonus I want to give you when you order your Masters Program today. It’s the “third” resource I think every copywriter should have: a “file” of the world’s greatest and most successful sales letters.
That’s why I’m so excited to be able to include AWAI’s Copywriting Genius: The Master Collection at no extra charge with your Masters Program v3.0 purchase today.
With it, you’ll get 24/7 access to 64 blockbuster direct-response promotions that blew the doors off the existing controls. Letters that brought in hundreds of thousands of dollars — mailing after mailing. Some of which have been mailing four or five years!
They’re known in the industry as “grand-slam home runs.”
But that’s not all.
You’ll also get a thorough analysis of precisely what it is that made each letter great. We’ve broken down these winners section-by-section for you. You’ll get an expert critique of the format, headlines, subheads, product positioning, bullets, offer, false close, actual close, order device … every element that goes into a winning package.
And, for some invaluable extra insight into what made each of these promotions so great, you’ll even get an in-depth and revealing interview with the writer of the letter. This really is a unique opportunity to get inside the heads of the greatest copywriters of our day and hear firsthand the deep, powerful, and useful insights from the copywriter himself.
The great thing about AWAI’s Copywriting Genius: The Master Collection is you not only learn powerful new techniques from it — but you can “steal” from it, too! Of course you can’t lift long passages of copy word-for-word … but you can certainly borrow from the great ideas … structure your letter after a million-dollar seller … use the same tricks and techniques these Master Copywriters used. (Hey, it’s a little secret of the business: we “borrow” the stuff that’s working all the time. And I’m not ashamed to say that I’ve made a very lucrative career from it!)
Copywriting Genius: The Master Collection — which normally costs $497 — is like having your own private library of the world’s most successful promotions … along with all the secrets that make them work so well!
Everything You Need
To Transform Your Writing Career
You know, if you’re serious about becoming a great copywriter, I can’t think of a better way to jump-start your career than with the freshly-updated Masters v3.0 high-level secrets … our new lesson on VSL presentations … and this collection of blockbuster controls.
I already shared with you a few letters from folks who’ve told us The Masters Program helped them double their income.
Others have written to tell us The Masters Program was an important “turning point” in their copy careers. Here are just a few:
“I’ve been enrolled in the Accelerated Program for Six-Figure Copywriting for several months now and have also recently enrolled in The Masters Program. Just last month, I landed my first paid copywriting gig, and it should be an ongoing one … so thank you AWAI. I think the most valuable element of your program is the belief you instill in the aspiring copywriters enrolled in your programs.”
Rachel B., Grays Lake, IL
“I’ve completed the Accelerated Program and recently purchased The Masters Program. Before I got past Chapter 3 of the Masters, I got my first job! … ”
Malcolm S., Lake Worth, FL
“If it weren’t for the Accelerated and Masters Copywriting Programs, I’d still be thinking small and missing out on doing two things I love: writing and cashing checks.
P.S. The company is referring to me as a ‘Special Projects Facilitator’ … I like the ring to that!”
Anthony C., Berkeley, CA
Don’t Forget About Our
Special Limited-Time Offer!
So again, back to the value of all this knowledge and expertise … advanced skills you’ll be able to apply to your trade from this day forward.
For years we’ve said — and many who have taken the program agree — that The Masters Program is like getting a “graduate degree” in the business of copywriting. It really is …
It’s been specifically designed to raise the level of your expertise, giving you more skill, more confidence, and the opportunity to compete with other Master Copywriters at a very high level. And you know what that can mean from a compensation standpoint …
Writers with a long history of successful controls under their belt can command fees three and four times greater than average copywriters with little experience and a so-so track record.
We’re not suggesting the skills you’ll learn here will turn you into a superstar overnight. But I can promise you from firsthand experience that these skills will strengthen your writing and broaden your knowledge of the selling process. And as you apply that knowledge to your writing over time, your success will grow with every page, every package, and every control you write.
What’s this all worth to you?
I can tell you this …
If I hadn’t learned many of the principles that are behind the advanced techniques you’re about to learn, I might be an average copywriter earning $100,000 or so a year. But I’m not. I’m quite a good copywriter with a good track record of success who in 2012 is on track to earn over $500,000 in writing fees and royalties.
An Education That’s Priceless
So to someone like me, the hard value of these skills is easily in the hundreds of thousands of dollars. But in terms of the impact they’ve had on my personal and professional life — it’s priceless.
That’s why at $1,150 — The Masters Program is a tremendous value.
Let me put that price into perspective for you.
As a copywriter for the past 17 years — and someone who now hires copywriters — I’ve seen the value marketers put on writers who can write and sell at a higher level than the average writer.
In my niche of the business for example, the difference in fees between “regular” copywriters and A-level ones can be as much as 500%. So instead of being paid $3,000 for the typical sales letter in my field, a writer with proven skills can command anywhere between $12,000 and $15,000.
I’m confident our new Masters Program can help you get to that level — very quickly. Once you incorporate these secrets into your copy and you start having more success, you’ll be able to ratchet your copy fees higher … $2,000, $3,000, or more per project — until you are able to command top dollar just like the A-level writers do.
When that happens, my guess is you’ll look back on the money you paid to help you get there as one of the best investments you ever made in your professional development and your business.
And don’t forget about our “Succeed or Else” guarantee:
Put all the high-level secrets and knowledge to work for you over the next two years. And if in that time, you haven’t at least doubled your freelance writing income (or aren’t well on your way to a six-figure income if you’re just starting out) — send us an email and we’ll send you a full and complete refund, no questions asked.
I don’t know how much more attractive I can make this for you.
Can you imagine a college saying … “Take our two-year degree— and if you don’t get the job you want making six-figures after you graduate, we’ll give you all your tuition back?”
I doubt that would ever happen.
And don’t forget about Copywriting Genius: The Master Collection. I still believe one of the best ways to learn this business is to study — and mimic — great promotions that have worked in the past. It’s a resource you’ll turn to time and time again — yours free with The Masters Program.
And for sure don’t miss out on the opportunity to be among the first to benefit from our exciting new Master’s VSL lesson that’s based on Clayton’s, my and Agora’s enormous success in the Video Sales Letter market.
I hope to count you among our small group of Masters soon! Call Cameron, Debbie, Kristen, or Pat at 866-879-2924 or click here to order today.
Co-Founder, Co-Chairman, AWAI
American Writers & Artists Inc.
245 NE 4th Ave., Ste 102
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924