What a Mother of a Market!

Dear Reader,

The Internet is back, and it’s roaring. Hundreds of billions of dollars are being spent, and the opportunity is huge.

Take a look at this…

The Internet is booming again:

• The Direct Marketing Association states that Web-driven sales topped $52 billion in 2004.
• According to a report titled “US e-Commerce Overview… 2003 to 2008,” e-commerce sales will reach $135 billion in 2005.
• By 2008, online retail sales will account for 10% of total U.S. retail sales.

I’d say that’s booming. But what does it mean for you?

Just this:

The Money You Can Make Is Outrageous:

• Here’s a perfect example: A writer named C.B. wrote a Web promotion for a financial product that brought in $497,700 in 10 days’ time. Pretty nice number, especially when you break it down. With a customary 2% royalty on sales, C.B. made almost $10,000 in 10 days. And that doesn’t include his initial fee for writing the promo. That additional fee could have been anywhere from $2,000-$5,000. Even if you take the low fee of $2,000 and add it to the $10,000 in royalties, C.B. netted $1,200 a day for that period. And – because it was a Web promotion – it dropped just one week after he completed it.

• D.M. had a promotion for a newsletter go up on the Web. It pulled in about 1,700 orders in a single day. At an average sale of $50, that totals about 85,000 bucks! At 2% royalties, that’s about $1,700 for that day. All told, that single promotion has pulled in over $110,000 in fees and Internet and print royalties for D.M. over the last two years.

• Direct marketing guru Joe Vitale wrote a promotion for his “Hypnotic Selling Secrets” that pulled in $325,000 in 18 hours. Over three days, it reached $432,000.

But don’t think you have to be an old pro to make this kind of money. Even brand-spanking-new copywriters are getting in on it

Even New Copywriters Are Cashing In On This Market:

Just take a look at this letter from AWAI student Paul D.:

Or this letter from Diana D.:

Or this letter from R.S.:

“I’ve been ghostwriting for a famous marketing/copywriting guru and I am not allowed to reveal any information about it... for now, I have to pass on giving you any facts or figures…”

– Rich S.,
Lee, Massachusetts

Or this letter from S.C.:

“The client wanted home page copy, a page for donors/sponsors, a page where you could download the software to circulate the pictures of missing children/stats in the background when you’re online, and an informationalchild safety section. I charged $1,000. [On another project, I wrote] 10 pages of landing page copy to sell the book with different intro blurbs. Her budget was $1,000 so that’s what I charged.

“I’m currently working on a monthlyretainer for a health supplement marketer. I’m creating e-zine content, product landing page copy, as well as print catalog copy. I’m getting $2,800 a month for 60 hours of work, plus a percentage of sales from the landing page copy.”

– Susan C.,
Hermosa Beach, California

Are you getting the picture? The market is huge, it’s wide open, it’s lucrative, and even new copywriters are getting in on it.

Still, more and more students have been asking – “How do I crack the Internet market?” So we decided to make it easier than ever. We’ve laid out a blueprint for copywriters to crack the huge and highly lucrative Internet market.

It’s called “Secrets of Writing for the Internet,” and it is simply the best guide for a copywriter who wants to break into the Internet market that we’ve ever seen. Just check this out…

Here’s how easy it is

AWAI has done the legwork. We cajoled, begged and finagled some of the top Internet copywriters in the world to assist in the production of the finest Internet copywriting course available. Copywriters like Yanik Silver, Nick Usborne, Daniel Dennning, Chris Marlow, Bob Bly, Michel Fortin, Steve Slaunwhite, Steve Jackson – and more. You will not find a more comprehensive course anywhere. From Web page design to how to avoid spam blockers…it’s all included.

In fact, no other course comes close to matching it in scope and ease of use.

And we’re so confident this is the best online copywriting course available that it’s backed by our 100%, no questions asked, unconditional guarantee. (I’ll tell you more about the guarantee shortly.)

The course is called – simply and appropriately enough – Secrets of Writing for the Internet.

SECRETS OF WRITING FOR THE INTERNET

Now, you might wonder: are there really “secrets”?

You bet there are!

But not secrets in the sense of something not to be shared with anyone else. The “secrets” in this case are skills and techniques shared by some of the world’s best copywriters with AWAI students. It’s the way top Internet copywriters use their skills and apply them to make tight copy that is the “secret.” Most writers will never have a chance of understanding what really works on the Internet. They’re stuck with misinformation and poor techniques.

They just don’t know about Momentum Writing, Equivalency Models or Core Desire…all of which allow the AWAI student to excel. It’s not just about moving beyond mediocrity – or even going beyond good. It’s about being counted among the best.

Here’s an inside glimpse at what you’ll learn

Secrets of Writing for the Internet was created for AWAI by John Forde. Perhaps you’ve heard of him. Many of you may be familiar with John because of his e-zine, Copywriter’s Roundtable. Those of you who have attended AWAI’s Copywriting Bootcamp have probably had the pleasure of meeting John in person.

For those who haven’t, let me tell you a little bit of John’s history. He learned his craft a dozen years ago from two legends in the copywriting field, Bill Bonner and Michael Masterson. He learned from the best and it shows. Not only is John a very successful copywriter, he has developed into a first rate teacher, passing on his “secrets” to others. John is also a very popular speaker, sharing his skills and techniques with eager audiences in both the United States and Europe. He’s currently living and working in Paris (talk about living the “writer’s life”!), and his specialty is the Internet. His passion for it shows through in the way he presents Secrets of Writing for the Internet.

But it’s more than just John’s secrets

John wasn’t content to use just his own techniques, though. He went out and tapped all the leading Internet marketers to share their secrets, too.

The people John has gotten to participate in and contribute to this course are world class. They are all very successful, and they know the market is so big you’re not going to take away their work. In fact, by helping build Internet marketing, they only help the market get bigger and bigger. So they willingly share their secrets with you. And they want to make it even easier for you than it was for them.

Just look at this “Who’s Who” of contributors to John’s program:

Andrew Palmer is the Director of Web Marketing for Agora Financial Publishing. An expert in web marketing, he is responsible for all online advertising and promotions including the marketing of Agora’s flagship e-letter “The Daily Reckoning.” Under his direction Agora Financial has consistently produced millions of dollars in online revenues. As a matter of fact, one of Andrew’s recent e-mails grossed $203,011.25 in one weekend.

Addison Wiggins is also working for Agora. He helps generate millions of dollars as an editor of “The Daily Reckoning.” He is also co-author of the New York Times best seller “Financial Reckoning Day.” An expert on e-zines, Addison shares his experience and wisdom on writing powerful and effective copy for them.

Brian York is Internet Marketing Director for The Oxford Club, one of the world’s largest private investment clubs. Through online marketing Brian has been able to add 30,000 new paid members and grow the Club’s online division from a $50,000 loss to over $7,850,000 in sales.

Deb Weil is a recognized expert on Internet marketing – specifically, on how to collect money you’re leaving on the table by not selling more effectively with the copy and content on your Web site, in a free e-zine...or a blog! She is a go-to expert on using blogs as business tools and on HTML e-mail marketing. Deb has a unique background as a former journalist with an MBA and corporate marketing experience. She blogs at www.DebbieWeil.com and www.BlogWriteForCEOs.com. Visit her main site at www.WordBiz.com.

Steve Slaunwhite has been a successful freelancer for more than a decade. Steve has written copy for Hewlett-Packard, Radio Shack, AAA, Mitsubishi, Sprint, Marriott Hotels, Symantec and dozens of other industry leaders. He is the author of “101 Writing Tips for Successful Email Marketing” (H-S Publishing) and editor of the online journal, ForCopywritersOnly.com.

Nick Usborne is a copywriter, author, speaker and consultant. With a background in direct response copywriting, he’s an authority on writing for the Web, with consulting clients as diverse as Yahoo!, Wells Fargo, AOL, Intuit, Ricoh, Merck and many others. Nick’s consulting and speaking site is www.nickusborne.com. His site for online writers, with an archive of dozens of articles, is www.excessvoice.com. His site for freelance writers and copywriters is www.freelancewritingsuccess.com.

Plus, we’ve also included three audio CDs as a special bonus. You see, not only haveMaria Velosa, Yanik Silver, and Joe Vitalecontributed written tips and secrets…

…but they also agreed to be interviewed by John Forde, and have those interviews recorded – adding a whole new meaning to the term “lending your voice.” Just take a look at their impressive credentials.

Here’s some background on our audio superstars

Maria Velosa is widely acknowledged as the premier advocate of “frame-of-mind” marketing. She’s a 25-year veteran of both copywriting and direct marketing. Her model of Web copywriting has consistently proven successful for selling a wide array of products and services online.

Yanik Silver might be considered one of the top five Web site writers in the world. Yanik is a Russian immigrant who not only mastered English but mastered the Internet as well. That combination allowed him to become a multi-millionaire while still in his 20s. He has perfected the art of selling informational products online.

It’s like having your own personal coach

Each of these marketing gurus easily makes $200 an hour or more for consulting…making the CDs alone worth the price of the course.

Plus, you can listen to them time and time again. Use them while driving or listen to them in the comfort of your favorite chair. How much easier could it be? It’s like being coached and guided by the best in the business. And at your convenience...

Taking the mystery out of the Internet

.

But here’s the best part of the whole course.

John has taken a subject that to many may seem intimidating – or even overwhelming – and demystified it. Each component in the course builds from the previous one and allows you to easily master each section.

You are led through the process of developing an Internet sales promotion one step at a time…from learning to set up 3 by 5 cards (that act as a skeleton for your promotion)…all the way to the completed promotion, ready to be delivered to your client. John makes the process simple and rhythmic. It’s like walking…one step…then another step…and then another step. Before you know it, you have a finished promotion.

Oh – by the way…

That finished promotion isn’t just an assignment to be completed and then forgotten about. It’s a genuine spec promotion. AWAI and ACL (American Consultants League) have teamed up, and ACL has agreed to give all the students of Secrets of Writing for the Internet a shot at their promotional letter!

Here’s the deal: when your e-letter promotion is completed you send it in to be critiqued and evaluated. This is not just a cursory critique; it’s a legitimate high-level evaluation of your work. This level of evaluation might otherwise cost a working pro anywhere from $250-$500. But you get it FREE as part of completing the course.

This also does one other thing for you…it gives you a “legitimate” example of the type of work you are capable of doing. Just add it to your portfolio.

And the final part of the deal is this: if ACL uses your e-letter promotion as a test, you will be paid $500. That’s more than enough to cover the cost of the course, and you’ll have some cash left over.

But let me get back to why this course is so important rightnow…

Why is this the best time to learn writing for the Internet?

At no other time in history has there been such a massive expansion of the global market. The Internet has truly opened the world to everyone...and e-commerce is booming. We’ve only scratched the surface of possibilities as far as learning to use all the Internet has to offer.

What has been learned is that it’s not the flash, boom, bang that sells. It’s words…words crafted very much like they always have been. Words sell! And thosewho know how to craft words into effective and persuasive promotions will sell the most.

It does matter how the words are used and placed on Web sites and in e-mails. It’s a fact that people read hard copy far differently than they do a computer screen.

Secrets of Writing for the Internet will not only tell you why people read them differently, it will show you how to structure, develop and present effective and powerful online copy.

You’ll learn:

• How to dramatically improve your client’s Web pages and e-mail promotions by applying one very useful yet simple tool…
• How one little technique (it takes 15 minutes to learn), will have your clients’ banner ads working like a charm…
• Why understanding your customer’s Core Desire enables you to create Web pages that attract prospects who not only show up, but actually make a purchase…
• Why understanding a product’s USP will allow you to sell it more effectively, even if there are hundreds of similar products on the market…
• What “Equivalency Models” are, and how understanding them will enable you to substantially reduce the amount of time it takes to master online copywriting…
• What the secret of “Momentum Writing” is and why the reader is irresistibly drawn into your Web copy…no matter how long it is. Use this proven formula to help both you and your clients become wealthy…
• Why three out of four Internet shoppers abandon their carts before checkout. Don’t make this critical mistake and you can reduce your “abandonment rate” to almost zero…
• How to use the “Secret of Authenticity” to help your clients kick the butts of their competition. It’s no contest when this powerful tool is unleashed…
• Where to place online testimonials for maximum results…and why they’re so much more important than offline testimonials…

Simply stated, Secrets of Writing for the Internet is the finest and most complete course available. In it you will find everything you need to know about online copywriting. You’ll have a leg up on the competition, and you’ll blast by them as though they were standing still.

Use it to break into the incredibly lucrative Internet market

Every day you hesitate is another day that someone else has a chance to jump in ahead of you. Those who have already tapped into the Internet are reaping huge rewards. Now is the time to act. It’s as simple as making a phone call…ordering your course…and then spending a short time each day expanding your knowledge base. In no time you will have acquired the ability to:

• Write landing pages that convert click-throughs to sales
• Understand more about Web marketing with 32 secrets every Web marketer must know
• Avoid “spam filters” and make sure your e-mail not only gets through…it actually gets responded to
• Write a 100-word online ad that sends response rates sky-high
• Write e-zines that are so effective that your customers get upset if they miss one. They’ll actually call and let you know if they didn’t get an issue!
• Get dozens of the most successful Internet promotions for your swipe file…absolutely free; you don’t even have to make a phone call
• Place the link to your order page in the right place in your e-mail marketing message. (It may not go where you think it should.)
• Craft online special reports that will dramatically increase the response rates to your Internet campaigns
• Make $1,000s a month in passive income writing, publishing, and marketing your own e-books

The times they are a’changin’…and you need to be, too

The Internet is growing exponentially. As a matter of fact, Agora Publishing, one of the largest publishers of direct market consumer financial newsletters in the United States, will derive 55-65% of its revenues from the Internet this year. This represents a dramatic shift over the last five years. The Internet is here to stay. It’s been said before…“you may not like the Internet, and you may not use the Internet, but you can’t ignore the Internet.”

AWAI and Agora have a long history. It’s no secret that the founders of AWAI all have a connection to Agora. Those connections have benefited everyone. AWAI has grown into being the leader in the field of developing copywriters and Agora has been there offering jobs to AWAI students.

AWAI recognizes the potential of the Internet and the importance of being able to adapt to its ever-changing dynamics. We want all of you to be able to adapt and succeed…that’s one of the major reasons this course was developed.

OK! Here’s what you’ll get:

Look, this is no small package. This course is absolutely packed with valuable information and tools. You’ll get:

• Secrets of Writing for the Internet – a deluxe binder to hold your course
• Secrets of Writing for the Internet: the course – eight sections jam-packed with all the information you need to become highly successful in developing your Internet Copywriting Career
• A marker and index cards (used to help you develop your spec assignment)
• ACL Spec Assignment Materials (everything you need to develop and complete your “Spec Assignment”)
• CD interviews with Yanik Silver, Joe Vitale, and Maria Velosa. Listen to these recordings and gain tremendous insight into the world of Internet marketing, sales and copywriting.
• BONUS REPORT: 25 Ways To Grow Your E-Newsletter Subscriber List by Dianna Huff
• BONUS REPORT: Search Engine Copywriting Makeovers – Actual real-world case studies of copywriting that went from rags to riches in terms of sales conversions and search engine positioning.
• BONUS REPORT: On the Internet Psychological Secrets of Websites! How to Go About Building A Reputation Online: a Psychological Exoskeleton.
• 3 EXTRA BONUS REPORTS: The Secret of Keywords…Unlocked, AWAI’s Client Directory for Online Writers and Online Marketing That Works.
• The Golden Thread - our popular weekly e-letter that providesweekly insight from the pros includingcopywriting tips and strategies, information on getting clients, industry news and happenings, and newly posted job opportunities.

Frankly, that’s a lot. And let me tell you a little something about those three bonus reports…they are yours to keep…regardless of whether or not you decide to keep the course.

Now, these bonuses would cost you a pretty penny if you had to buy them. But they’re free to you, just for ordering the finest Internet copywriting course available anywhere. Let’s look a little closer, just so you understand what you’re getting in these extra bonus reports…

Here’s an inside look at your special Bonus Reports

Bonus Report #1: The Secret of Keywords…Unlocked

Learn to balance effective copy that sells with words that draw more search engine users to your home page. Find out if key words and meta-tags are important. Discover how to help search engines find your client’s Web site…and all without resorting to writing SEO (search engine optimized) copy that ruins so many sites.

Bonus Report #2: AWAI’s Client Directory for Online Writers

This special report includes the information you need to contact nearly one hundred different clients. It’s your guide to finding clients that promote their products via the Internet.

Bonus Report #3: Online Marketing That Works by Bob Bly

With this special report you will learn how to affordably get thousands of customers to visit your Web site and subscribe to your e-zine. And you’ll learn how to get new customers using the “online conversion” technique. It contains Web marketing secrets that will help you measurably enhance your value to your clients as an online copywriter.

That’s a lot of value in one package

But there’s even more here than meets the eye.

How so?

Because beyond the course material you get one more important thing: the commitment that AWAI has to all its students. We want you to succeed…and live your dream. You see, long ago we figured out that “Your Success Is Our Success.”

So DON’T WAIT ANY LONGER: fill out the order form now and take advantage of this no risk offer. Better yet…pick up the phone and call Barb or Scott at 866-879-2924 and order your course today!

Sincerely,

Katie Yeakle
Executive Director,
American Writers & Artists Inc.

P.S. This is a very timely course – the resurgence of e-commerce has added to the already huge demand for quality copywriters. The time saved by learning the “secrets” found here is worth 100 times the price of the course. We’re talking about avoiding years of trial and error….

Internet advertising is going to increase by billions of dollars in the next couple of years. Come join the “elite” who have figured it out…lead the way into the future…and join the “inner circle” of highly paid Internet copywriters. You can literally “write your own ticket”!

P.P.S. I know some of you may still be skeptical about Secrets of Writing for the Internet, so let me tell you what Peter Stone had to say after he reviewed the course.

(Peter Stone is the “copywriter’s copywriter.” He consults with clients from all over the world, fine-tuning their sales messages to match the desires and needs of their market. During 2004 he was a consultant on some of the highest profile and hottest selling products on the Web. Because of confidentiality issues the names of Peter’s clients can’t be disclosed…but we can tell you he gets $10,000 to write a complete long-form sales letter for the Web…and that during this past year he wrote 12 Web sites for just one of his many clients.)

Here’s what Peter Stone had to say

“If you currently write for the online market, or have some experience writing and want to write for buyers of ‘electronic’ copy, Secrets… will not only get you oriented to the task, but will give you templates to carry you through your first few anxious clients. ‘Electronic’ copy – Web site landing pages, e-mail campaigns, freestanding ads – every form of copy is covered in how-to detail. It’s so well illustrated and organized, I believe anyone who can follow simple instructions can make money writing for the Web by using the course.”

Make this the year you hop online and reap all the benefits and rewards that come with the Secrets of Writing for the Internet. Order your course now…you have absolutely nothing to lose and everything in the world to gain.

American Writers & Artists Inc.