Can you write a Web page
like this one?

Answer “Yes,” and you will be in big demand, earning great money, writing a few hours a day from anywhere in the world you choose to live…

Dear Reader,

I’ve been a copywriter since 1979, and I’m a print guy.

So when the Internet craze began, I feared the printed word was doomed — and that I, a writer, would have to find another career — fast.

Happily, I was dead wrong.

Rather than killing copywriting as a profession, the Internet has literally doubled the market for my freelance copywriting services – and added another $100,000 a year to my income.

And, if you can follow the simple recommendations AWAI is about to give you, you might be able to double demand for your freelance copywriting services, too. Not to mention your income. To discover how, click here now.

You see, our direct mail clients are now hiring AWAI students – at as much as $1,000 a page and more – to write online ads, e-zines, banners, e-mails, landing pages, microsites, Web sites, and more.

Here’s what I’m saying:

"When you have mastered online copywriting, you can literally
double your freelance writing income – getting twice as many
assignments, at great pay, from almost every client."

You may not know this…but the top online copywriters make well in excess of $100,000 a year…just from writing for the Internet!

Others who are adept at writing for the Internet have launched their own online businesses…selling their own products…with Web copy they wrote themselves.

And they’re making sales of $1,000 to $5,000 in a day…$25,000 in a weekend…and in some cases, considerably more.

Not everybody is doing that, it’s true.

For instance, at first I made hardly a dime writing for the Internet.

But that’s because, like so many other writers, I found the Internet intimidating, strange, and unfamiliar.

You see, for 25 years, I’d successfully written hundreds of direct mail packages for dozens of big-name clients.

And, I’d worked my way through AWAI’s Accelerated Program for Six-Figure Copywriting…several times.

So, like you, I know the formula for direct mail success inside and out – core complex, how to organize the copy, how long it should be, how to lay out the text, architecture of a sales letter, what text goes on the order form, and how to design the outer envelope.

But e-mail, Web sites, and online ads? “Forget it!” I thought.

Even with my decades of copywriting experience, I felt I had no knowledge of the Internet as a medium, no expertise in writing online promotions, and no confidence in tackling these kinds of assignments.

The “correct” techniques for online copywriting seemed like a strange secret some other copywriters knew, but for some reason wouldn’t share with me.

I didn’t even know what to charge.

How much for a Web site? A page on a Web site? An e-zine? An e-mail marketing message? A banner ad? I was totally clueless.

That was then. But you can’t stand in the way of progress.

Sure enough, some of my clients started asking me to write their online copy. So I took a few stabs at it.

In print, I’d written promos that generated millions of dollars in sales for many of these companies. But online, my results were mixed at best.

Sometimes my online copy would work. More often, it bombed – so frequently that I got gun-shy and avoided writing for the Internet if I could help it.

Meanwhile, Agora Publishing – a company you’ve heard us talk about at AWAI many times (they’re the second largest direct marketer of consumer newsletters in the U.S.) — was succeeding all the time with their online marketing efforts.

I knew that Agora (a client of mine) was getting fantastic results using e-mail marketing – generating millions of dollars in online revenue for their information products.

Now, AWAI has incorporated Agora’s million-dollar secrets into a new online copywriting program — Secrets of Writing for the Internet.

Think of Secrets of Writing for the Internet as AWAI’s “Graduate Course” in online copywriting.

It builds on what you’ve learned about copywriting in our “Accelerated Program” –

— and applies it to teaching you how to write outrageously successful Internet promotions — using many of the same techniques we teach in direct mail…and some you’ve never heard of before.

As an AWAI member, you are invited to preview this exciting new Internet copywriting course risk-free for 30 days. Just click here now.

Is writing for the Internet different
than writing for the printed page?

Maybe you have some of the same questions about writing for the Internet that I did.

Questions like these (all of which are answered clearly and authoritatively in AWAI’s new course, Secrets of Writing for the Internet):

What do direct mail and e-mail copywriting have in common? How are they different?
Is search engine optimization important? How the heck do I know what keywords to use – and where do I place them?
How can I make sure the e-mail messages I write get past spam filters?
What’s a typical response rate to a successful e-mail marketing campaign? How do you measure it?
Is writing online copy basically the same as writing print – or fundamentally different?
Where do you get good lists for sending your e-mail marketing messages?
Should e-mail be personalized? Where?
What’s the best response mechanism for e-mail marketing?
How do you design an effective banner ad? What size pulls best?
Why doesn’t e-mail marketing work for acquiring new customers? What does work?
How much should you charge to write a Web site? An e-mail? An online ad?
Who are the most successful online marketers – and what are they doing that we can copy and be successful with?
How can I write e-mail marketing messages so the reader doesn’t mistake my messages for spam?
When is the best day of the week to send e-mail marketing messages? The best time of the day?
Is going online a good way to get online assignments – or is it an utter waste of time?
What online copywriting assignments do direct marketers typically farm out to freelancers…and what do they expect to pay?
How can I get my first online copywriting assignment…even if I have no previous online copywriting experience or samples?

The good news is….

Ace copywriter John Forde (you’ve met him if you’ve attended AWAI Boot Camp) and his Board of Advisors (you’ll meet them in a minute) have just completed a new breakthrough course for AWAI, Secrets of Writing for the Internet.

I believe it’s the best program out there, bar none, on how to write online copy that sells…and earn $100,000 a year or more doing it.

We are so confident of your success with this program, that we offer this unconditional guarantee of satisfaction:

After completing AWAI’s Secrets of Writing for the Internet’ program, you will become part of an elite group – the top 1% of all copywriters writing for the Internet today – or your money back.

That means the top 1% in skill…the top 1% in the quality of your online copy…the top 1% in the results your online copy generates…and the top 1% in fees, royalties, and earnings.

Best of all, as an AWAI student, you are invited to preview Secrets of Writing for the Internet FREE for the next 30 days. Just click here now.

Why don’t more online marketers know
how to write copy that sells?

The amazing thing is that many of the so-called “mainstream” Internet marketers – the gurus who regularly speak at Web marketing conferences – haven’t a clue as to how to write for the Internet or sell online.

If you’ve attended those conferences (like ClickZ, where I’ve been a speaker), you know most of the sessions focus on technical things like Macromedia Flash, HTML vs. XML, key words and meta-tags, usability, search engine optimization, Web metrics, customer relationship management systems, pay per click, database-driven online transactions, content management software, and stuff I can’t even name, much less understand – the glitzy, high-tech bells and whistles.

They virtually ignore the one thing that master marketers like John Forde, Addison Wiggin, Andrew Palmer, Yanik Silver, Joe Vitale, Nick Usborne, Steve Slaunwhite, and the other experts who contributed to Secrets of Writing for the Internet know is the most important secret of selling online:

The copy…the words you use.

In direct mail, copy is king. And it’s not any different online. As top online copywriter Nick Usborne observes:

“Go to your favorite Web site, strip away the glamour of the design and technology, and you’re left with words – your last, best way to differentiate yourself online.”

Take a look at the Web sites out there today, and at the e-mail marketing messages that arrive in your in-box this week.

They are, in a word, awful – totally lacking in the fundamentals of good copywriting that you’ve learned in AWAI’s “Accelerated Program for Six-Figure Copywriting” (I’m sure you must have already noticed this.)

Is it because the online copywriters who wrote these promotions are lazy? Well maybe. But that’s not the biggest reason.

The real reason most online marketing stinks like week-old fish is that most online copywriters don’t know what the heck they’re doing!

The fact is, 95% of what you read about “how to make money on the Internet” is dead wrong. And 95% of the online copy out there just doesn’t work.

So what does work?

I’d like to tell you someone found a treasure trove of never-before-discovered secrets. I’d like to pretend that everything you need to know was handed down from on high.

But that’s simply not the case.

What we used to make literally millions of dollars on the Web over the last 2 years, we learned from the expensive experience of our clients and partners.

Until now, conducting your own tests was really the only way you could really learn how to write words that build fortunes on the Web.

Sure, there were courses. But very few tested, proven, documented secrets. Except those passed around between a few secretive, select “gurus” of Web marketing.

That’s changed. Now, if you want to learn the truth about online marketing …

If you want to write online copy that generates truckloads of money for you and your clients…

And if you’re willing to rethink everything you’ve been taught about how the Internet really works…

Then you don’t need to agonize through long years of testing and trial and error. All you need to do is click here now.

Frankly, what we’re doing now, we never believed would work when we got started marketing online.

We just had to try something, or watch our publishing businesses get swallowed by the Internet trend. And this led us to a monumental discovery.

We discovered that, with just a few minor modifications, the same proven direct mail copywriting principles we’d developed over 20 years of successful mailing actually worked just as well or better on the Internet.

It doesn’t take much. Just a few simple twists. And in no time you can start making a lot of money online for yourself…for your clients…and for anybody who ends up clamoring for your newfound Internet expertise. It’s really shockingly easy to make money on the Internet, once you understand how.

The secrets of selling online – revealed at last!

You’ll find the secrets to writing copy that makes money online revealed – soup to nuts – in an incredible new program from your friends at AWAI.

Secrets of Writing for the Internet contains everything you need to know about online copywriting. And each of its secrets gives you an innovative approach you won’t find in any other source covering this incredibly lucrative medium.

Here’s just a sampling of what you’ll discover:

“Equivalency models” that turn competent offline writers into online copywriting masters in half the time it normally takes to get up to speed. (When you understand that banner ads are the online equivalent of a billboard and nothing more, writing banner ad copy suddenly becomes a breeze.)
Make every Web page you write attract prospects like a magnet…with compelling, hard-hitting copy keyed into the customer’s Core Desire. (A copywriter who can write great Web sites can also write his own ticket!)
How to create a winning U.S.P. (Unique Selling Proposition) for your client’s product even if there are many other similar products already selling online. This one technique alone will make you indispensable to your online copywriting clients.
Create incredibly profitable online businesses by targeting your Internet copy to customers who actually buy things online — and not Internet surfers looking for free information (as 99% of Web sites do).
The secret of Momentum Writing that draws the reader irresistibly into your Web copy…no matter how long your message.
This proven formula generates millions of dollars in extra Internet sales for your clients. Discover how it works and how you can use it to make your clients wealthy.
32 things you need to know about Web marketing but maybe were afraid to ask. And 5 steps to building profitable e-mail marketing relationships with your best customers.
Why sending prospects to your client’s home page almost never results in an online sale – and where to send them instead.
The secret of writing landing pages that convert click-throughs to sales. Easy technique transforms client Web sites from marginal to profitable.
Why you already know 90% of what you need to succeed in online copywriting…and how to master the other 10% within the next 30 days.
Why you should never, ever think of online copy as “content” – even though your client does.
How to use the secrets of the 4 U’s to dramatically improve the copy on every one of your client’s Web pages and e-mail promotions. .
Are “blogs” the next big think in Internet marketing…or an utter waste of time? The answer may surprise you.
The Secret of Authenticity – and how you can use it to blow 99% of your client’s competitors out of the water.
The “experts” say you can’t put “FREE” in the subject line because of spam filters. But here’s how to use “FREE” online to boost your response 25% or more!
Achieving a winning “voice” and “personality” in your online copywriting. What style, tone, and copy approach work best on the Internet?
What master online marketer Yanik Silver can teach you about writing the copy-intensive “microsites” that have made him an e-book millionaire.
How to make $10,000 a month in passive income writing, publishing, and marketing your own e-books.
Do consumers behave differently or the same online vs. offline? The surprising answer.
10 tips for writing e-zines that are so engaging and informative, your online customers will actually call you and complain if they miss an issue.
How to write a 100-word online ad that sends response rates through the roof. (Easy to do once you understand that an online ad is the Internet equivalent of a classified ad.)
How to make banner ads work like magic for your clients with one simple technique – takes 15 minutes to learn.
10 ways to avoid triggering “spam filters” and making sure your e-mail promotions get through to your recipients.
Three out of four Internet users abandon their shopping carts before completing the transaction. Here’s how to reduce your “abandon-rate” to virtually zero.
The most important part of your e-mail marketing message – and how to make sure you’ve got it right.
The 10 most successful online direct marketers of the 21st century…and how you can get dozens of their most successful promotions for your swipe file absolutely free and without making even a single phone call.
Why testimonials are even more important online than offline – and where to place them in your copy for maximum results.
Where to put the link to your order page in your e-mail marketing message (hint: it’s not where you think).
How to craft online special reports that can dramatically increase the response rates to your Internet marketing campaigns.
And much more…

Why operate your freelance copywriting business without this vital online marketing wisdom even one day longer? For your FREE 30-day trial copy of Secrets of Writing for the Internet, click here now.

Where else can you find these top
Internet marketers all in one place?

Here’s how all this incredible material comes together….

John Forde is the lead author of Secrets of Writing for the Internet. In my opinion, John is one of the 10 best direct response copywriters in the world.

I’ve read dozens of his promotions, online and offline, and the man is an absolute master! I learn something every time I read what he’s written.

John has more controls than I can keep count of. I know he’s earned more than $200,000 a year from his online and offline copywriting – fees and royalties – and that his online promotions alone have pulled in millions of dollars in sales.

And he's helped drive Agora Publishing to become a $100 million direct marketer of information products.

Forget the small stuff. These secrets are drawn from real marketing — on a round the clock basis — to over half a million "opt-in" online subscribers — secrets that have already produced undisclosed millions in annual online revenue.

But what really matters to you is that John isn't just sharing *his* secrets. He's also rounded up the “heavy hitters” of online marketing, from across the entire industry, and grilled them mercilessly for their most effective online secrets:

Joe Vitale, known affectionately by his fans as “The Buddha of the Internet,” has been writing great copy, online and offline, for decades. He lives in a gorgeous estate and drives a beautiful new BMW Z3, all paid for by marketing products online. I’ve known Joe for almost a quarter of a century, and I don’t know anyone more obsessed and passionate about marketing than he is.
Addison Wiggin is an editor of The Daily Reckoning, through which he helps Agora generate millions of dollars in online revenues annually. He is also co-author of the New York Times best-seller “Financial Reckoning Day.” Addison shares his wisdom on what makes powerful, irresistible e-zine writing.
Debbie Weil is a prolific author of articles, reports, and e-books on Internet marketing and our resident guru in how to write readable, effective e-zines and using HTML in e-mail marketing.
Nick Usborne is a first-class online copywriter who comes, as I do, from a print background, doing direct mail for major clients. He is also a prolific writer of articles, books, and columns on online marketing. Nice guy and a great teacher, too.
You’ll hear from Brian York, Internet Marketing Director of one of the world’s largest private investment clubs, The Oxford Club. Brian’s efforts have added 30,000 new paid members through online marketing and taken the Club’s online division from a $50,000 loss to almost $8 million in sales.
Andrew Palmer, Director of Web Marketing for Agora Financial Publishing, is responsible for millions of dollars in annual online revenues. One of his recent e-mails generated $38,738.70 in gross sales in a single weekend.
Yanik Silver is a Russian immigrant who not only mastered English and the Internet, but combined the two to make himself a multi-millionaire while still in his 20s. His specialty is selling information products online, and he may be one of the five best Web site writers on the planet.
Steve Slaunwhite earns over $150,000 a year as a freelance copywriter. An e-mail marketing campaign he created for a multinational software firm generated four times the response of any of their previous campaigns, and he has written copy for five Web sites that were listed in BtoB Magazine’s top 100.
Maria Veloso, a 25-year veteran of copywriting and direct marketing, is widely acknowledged as the premier advocate of frame-of-mind marketing. She has developed a unique model of Web copywriting that has consistently been proven successful for selling a wide array of products and services online.
Sean D’Souza, Chief Brain Auditor at www.psychotactics.com, is a rising star in the online marketing. He makes over $120,000 a year working just a couple of hours a day marketing e-books to his own list.

Now, this crack team of online copywriting experts reveals their most powerful secrets for selling over the Internet. To preview these online copywriting secrets FREE for 30 days, click here now.

Has the Internet made print obsolete?

No doubt about it. Online marketing is booming – a real growth industry:

More than 150 million households have Internet access. And half of them buy products and services online. By 2005, there will be over 717 million Internet users.
The average adult Internet user receives 155 e-mail marketing messages a week (and when you take our Internet copywriting course, you can get paid handsomely to write some of them). Spending on e-mail marketing will reach $7.3 billion annually by 2005.
There are almost 1.5 million Web site domain names registered worldwide…and more than 2 billion pages posted on the Web.
In 2002, revenues from Internet shopping were approximately $40 billion. Jupiter Research, a New York-based research firm, says annual online sales could reach $105 billion by 2007.

This means that as a copywriter and marketer, you can love the Internet…you can hate the Internet…but you can’t afford to ignore it.

If you’re not as adept at online copywriting and marketing as you are in print, your competitors will enjoy an unfair advantage over you.

Clients today want the “full package” – copy for their direct mail piece as well as their e-mail and Web site. And they want it all from the same writer. If you don’t write online copy, you risk losing valuable assignments to other copywriters.

Now with AWAI’s new course, Secrets of Writing for the Internet, you can write as confidently for the Internet as you do for print…keep your clients satisfied…win more new business…and add tens of thousands of dollars to your freelance writing income.

Remember our Big Promise for the Secrets of Writing for the Internet program:

“Take this course. Do the work. We guarantee after completing the program, you will be in the top 1% of online copywriters – in terms of quality of your copy, clients, results, sales, and fees – or your money back.”

Yes, the top 1%. Not the top 10%. The top 1%.

And that means an annual income of $100,000 or more, purely from writing Internet copy – and that’s on top of the revenue you already earn.

How’s that for a big promise?

And here’s one more promise I think you’ll really like:

Your Secrets of Writing for the Internet manual includes an actual “spec assignment” for a real online marketing client.

If this company likes the e-mail marketing message you write for them, they will mail it and pay you $500 for the copy…paying back your entire investment in our course.

Even if they don’t mail it, an AWAI instructor will critique your copy so you can rewrite it to the point where you can use it in your portfolio…and show it to potential clients as a demonstration of your skill.

(You can legitimately tell them it’s a real assignment for a real client. If they ask the result, you can legitimately say “it hasn’t mailed yet” so you don’t know.)

So don’t delay. To preview Secrets of Writing for the Internet FREE for 30 days, call Barb or Scott at (866) 879-2924 or click here now.

Sincerely,

Robert W. Bly,
AWAI Board Member

P. S. Remember, if you are not 100% convinced that Secrets of Writing for the Internet can give you the knowledge you need to become one of the top 1% of online copywriters, just return the material to AWAI within 30 days for a full and prompt refund. That way, you risk nothing.

To get your 30-day FREE trial copy of Secrets of Writing for the Internet, call (866) 879-2924 or click here now.

P.P.S. Respond within 7 days and receive 3 valuable Bonus Reports AND get The Golden Thread - yours to keep FREE even if you decide not to invest in our Secrets of Writing for the Internet program!

Bonus Report #1: The Secret to Keywords…Unlocked!

Are key words and meta-tags important? In this report, you’ll discover how to help search engines find your client’s Web site without writing the anemic, clumsy, SEO (search engine optimized) copy that ruins so many sites. Find out how to balance powerful selling copy with words that draw more search engine users to your home page.

Bonus Report #2: AWAI’s Client Directory for Online Writers

This special report — AWAI’s Client Directory — is your guide to finding clients who promote via the internet. These listings include the information you need to contact more than a hundred different clients.

Bonus Report #3: Online Marketing That Works

How can you affordably get thousands of people to subscribe to your e-zine or visit your Web site? How do you improve your search engine rankings? How can you get new customers using the “online conversion” technique? In this special report, you learn Web marketing secrets that will enhance your value to your clients as an online copywriter.

The Golden Thread

Our popular weekly e-letter that providesweekly insight from the pros including copywriting tips and strategies, information on getting clients, industry news and happenings, and newly posted job opportunities.

American Writers & Artists Inc.

Can you write a Web page like this one?