Friday, 21 November 2008

Dear Reader,

How would you like to skyrocket your copywriting career in a field that desperately needs you…that will give you as much work as you can handle…and that routinely pays $8,000 and up – with generous royalties – for each mailing?

Think of it! No more beating the bushes to find clients. No more worrying about getting enough work to pay your bills. Choose the assignments you really want to work on. Start earning that six-figure income months sooner than you expected.

I’m talking about breaking into the “alternative health” sector of direct marketing. It’s huge, it’s growing like a weed, and there’s a shortage of qualified writers to fill the marketing demand.

Check out this market!

The baby boomers – 76.1 million of them – are turning 50 at a rate of 3 to 4 million a year.

Their knees hurt, their backs hurt, their cholesterol is high, their prostates hurt, they’re going through menopause, they’re having trouble sleeping, they’re anxious…

And they’re getting tired of doctors, prescription medications, and high costs of medical care.

So they’re taking more interest in their health and disease prevention than ever before, and they’re turning to alternative treatments faster and in greater numbers than ever before. And they’re helping to create a very large and very lucrative market for you.

Those 76 million baby boomers want to stay healthy to enjoy the rest of their years. They’re eating right, working out, quitting smoking, losing weight – and buying products that will help them do it.

Plus, with more senior citizens than ever, arthritis, Alzheimer’s, high blood pressure, and other diseases related to aging are more common. These people are looking for products to help them live longer and feel better.

All these people are buying nutritional supplements, health newsletters and books, water filters, weight management programs and systems, diet plans, exercise video programs and are joining health clubs and online diet clubs and support groups.

And the market just keeps on growing…

$162 billion for nutritional supplements by next year…

Total U.S. health care expenditures are projected to increase from $1.31 trillion in 2000 to $2.6 trillion in 2010, an average annual increase of 6.8%. By 2010, health spending as a share of gross domestic product is estimated to increase from today’s 14.0 percent to 16.2 percent. Health spending in the U.S. accounts for a larger share of GDP than in any other major industrialized country. (Plunkett Research, Ltd.)

The world demand for nutritional supplements is expected to increase by over 10% per year, reaching $162 billion by next year. (Nutritional supplements include vitamins, minerals, herbs, sports nutrition and other supplements.)

The Dietary Supplement Information Bureau (DSIB) reported that three in five consumers (59%) take supplements on a regular basis, and that almost one in four Americans (23%) regularly use herbs and specialty supplements.

And another $30 billion for alternative therapies…

In December of last year, Newsweek reported that half of the adults in the U.S. are going outside the traditional system for some medical care – to alternative medicine. They’re spending $30 billion a year for alternative treatments. And complementary and alternative therapies grew by 25% between 1990 and 1997.

Natural health has become a booming business. Conventional medicine is the “quick fix” and usually only deals with symptoms. But natural health, also referred to as “alternative health” deals with the causes.

Also, conventional medicine is very expensive and creates a drug-dependent population. Alternative medicine is very inexpensive and frequently heals completely. As the consumer base becomes more educated, they’re choosing alternative solutions more and more, both for cost factors as well as the preventative qualities of alternative health.

A huge and growing market for copywriters

According to Debra Stanley, a List Broker, (someone who brokers lists of names for mail and e-mail marketing), “There are more than 5 million names in the universe of lists in the alternative health market. That’s up considerably from even five years ago and that’s because of the increased awareness and openess of Americans to alternative versus conventional medicine.”

Alternative health consultant Kevin Finn, of Redondo Beach California, said, “I’ve been in this industry over five years and I’ve seen it grow and grow and grow. Of my twenty or so clients, each client mails about 200,000 pieces of direct mail per month and each spends at least $100,000 per year on paying freelance ‘alternative health’ copywriters.”

“My name is probably only on about 10 alternative health mailing lists and I receive a few dozen alternative health mailings per week. Since there’s probably a few hundred alternative health lists on the rental market – the amount of alternative health mailings going out must be staggering. There is a huge void in the market for good alternative health copywriters. I talk with at least a dozen clients on a monthly basis that tell me they’re looking for more alternative health copywriters.”

Freelance alternative health copywriter Donna Doyle of New Jersey, said “When I first started out three years ago, I received only a few hundred dollars for writing a sales letter and I was lucky to clear $15,000 a year! Today, I charge $13,000 for the same letter – which I write from home in about three or four weeks time. Best of all, my income has SOARED: I expect to make $120,000 by the end of the year!”

A recent promotion written by alternative health copywriter Kerri Bodmer of Altadena, California has mailed more than 2 million pieces, earning her a nifty 3 cent bonus for each piece mailed after the initial test. She says, “The best surprises I get these days are unexpected bonus checks in my mailbox, the last for $6,905. Much more important though, I help educate millions about alternative healing to spare them harm from drugs and surgery. It’s a privilege to provide this service.”

And now there’s a way for you to jump straight into the middle of this booming market…

You can learn from the best
healthcare copywriters in the business

The American Writers & Artists Institute’s Board of Advisors has more experience writing for healthcare, and more successful controls, than any other group teaching copywriting today. They have consistently turned out winning controls for such well-known companies as Bioenergy, CAT Media, Crest Ultrasonic, Agora Health Publishing, Smart Publications, GE Medical Systems, HealthCare Compare, Siemens, and VitalMax, just to name just a few.

They are masters at writing for this market. They know what really works and what doesn’t. And they’re willing to show you in a brand new program that teaches you everything you need to know to write for the $200 billion health market.

AWAI’s Secrets of Writing for the Health Market. is a comprehensive program that gives you all the tools you’ll need to write control after control for this exploding market.

Like how to reach your prospect’s core desire…what voice to use…how to structure your offers…how to do research…how to market yourself to health companies…who to contact…how to write a letter of introduction…and much more.

And what works is not what you might think. So we’re giving you inside information…secret techniques…hot tips you can use to get your first job…and how to get so much repeat business you’ll never have to look for work again.

What’s more, AWAI teamed with the industry leader in direct mail research – The Who’s Mailing What! Archive, a division of Target Marketing, to create a one-of-a-kind collection of winning controls. If you were to purchase these gems on your own, it would cost you over $400. But, it’s just one of the valuable resources you’ll get in AWAI’s Secrets of Writing for the Health Market.

And, to make this program as comprehensive as it can possibly be, we’ve made a special arrangement with Target Marketing to include a listing of 342 mailers in the health industry – all potential clients for you – straight from their Directory of Major Mailers. The full directory sells for $399 and is worth every penny for people who need to know the inside scoop on who the top mailers in the country are and what they are mailing.

But this valuable list of potential clients is yours free with AWAI’s Secrets of Writing for the Health Market.

Specifically, you’ll get contact information for companies that specialize in such things as vitamin supplements, health book publishers, health newsletter publishers, health products and equipment, health and fitness programs, health fundraising companies, health insurance companies, medical services and even health plans.

Before now this information has only been available to a few insiders. But we got it just for you! You’ll find out which health industry companies use direct mail to market their products … who to contact … and what type of mailings they do. In other words, you’ll find out EVERYTHING you need to take that first step to launching your career as a health copywriting specialist.

This directory alone would be well worth the price of the course. But there’s much, much more. You’ll also receive:

A list of over 2 dozen websites that will, in less than an hour, give you virtually ALL the information you will need to write a major direct mail package for any health care client. You’ll refer to these websites again and again.

Copies of 10 current health controls. You can use them as models of what works. You’ll get ideas for powerful headlines, great leads, compelling copy.

A comprehensive course that lets you in on all the insiders’ secrets. Top copywriters like Bob Bly, Michael Masterson, and Don Mahoney share secrets they’ve learned from years of experience. Plus, you’ll learn directly from marketers and publishers – your potential clients! – what they so desperately need. You’ll learn how to market yourself to this huge client base, how to conduct an interview, how to find your clients’ “hot buttons,” and much more.

There is nothing like this course available anywhere. You’ll find inside secrets and techniques that really work. And you’ll learn from the nation’s top health industry copywriters.

Even if you could find a course like this, you’d have to spend 3 or 4 months in class. And you would probably pay at least 3 times as much money.

But as an AWAI student you already know the basics of writing great copy. Secrets of Writing for the Health Market has all the information you need to fine-tune your skills and jump right into this lucrative market.

How about your first assignment
– before you finish the course!

Here’s something for all you eager-beavers out there.

Included in your course will be a real spec assignment. (That’s a real promotion for a real product that’s done on speculation – if it’s accepted and used you get paid.)

And – if your assignment is used – we guarantee you’ll be paid at least as much as the cost of your course (and probably more).

Of course, we can’t guarantee your assignment will be tested in the mail, but you’ve got a fair shot at it.

Plus, your assignment will receive a full critique by our expert copywriters. (This alone is worth $250 to $500. That’s how much it costs for direct marketing companies to get independent critiques at the level yours will be done.)

Start today and you could contact your first client in less than a week!

This health industry is a field that’s hot now, and will only grow for decades to come. New medical discoveries are constantly leading to consumer demand for more and better products. Healthcare providers, health publishers and pharmaceutical manufacturers are ready to act quickly on new opportunities. And these opportunities are everywhere.

Plus, the variety of products and services being marketed directly to consumers is growing all the time.

Now, the true value of this report is well in excess of $1,000. What we’ve done is distill all the critical information necessary to break into one of the most lucrative (and interesting) areas of direct marketing for you.

We’ve researched it, organized it, and turned it into a virtual “success manual” for breaking into this field.

The good news is that for a limited time we’re offering the course for only $399. You could make more than that just from your spec assignment. And if you land one of the clients we’ll tell you about, you’ll make multiples of that on your first job.

So don’t wait. Try Secrets of Writing for the Health Market for 30 days. If you don’t agree it’s worth many times what you paid for it, simply return your unmarked course materials & CD-ROM and we’ll refund your money. No questions asked.

There’s absolutely no risk. Join the ranks of the elite society of successful healthcare copywriters today. To get started immediately click here or call Barb or Scott toll-free at 1-866-879-2924.

Sincerely,

Katie Yeakle,
Executive Director
American Writers and Artists Institute

P.S. Remember there’s absolutely no risk. Try Secrets of Writing for the Health Market for 30 days. If you don’t think it’s everything we promised and more, simply return you unmarked course materials & CD-ROM and we’ll refund your money. No questions asked.

P.P.S. As soon as you sign up, you'll also receive “The Golden Thread” at no extra charge. This popular weekly e-letter providesweekly insight from the pros includingcopywriting tips and strategies, information on getting clients, industry news and happenings, and newly posted job opportunities.