Dear Reader,

The quote above is from Clayton Makepeace, a freelance copywriter. And it’s absolutely true.

I’ll tell you more about Clayton in a minute, and the secret to how he makes so much money. But first – let’s talk about what you’re doing in your life…

Have You Decided How You’re Going to Achieve
Your Personal and Financial Goals?

If your primary goal is to change your life…

…Make the most money in the shortest period of time…

…Free yourself from the daily grind of an ordinary job…

Then it makes sense to specialize in writing for the market that typically pays the highest fees, doesn’t it?

That’s why I’m writing to you today. Perhaps it’s time for you to identify exactly how you’re going to achieve your goals. And that’s why I’d like to show you how you can break into the most prestigious and lucrative market niche there is for copywriters.

Writing for the financial market is the easiest way
I know to become a millionaire without owning your own business.

If you think I’m exaggerating, consider this…

Many of the AWAI board members make $200,000, $300,000, and even $400,000 a year and more.

Don Mahoney and Paul Hollingshead make $400,000 a year and more writing almost exclusively for the financial market.

It only takes a few years to make a million dollars at this rate.

But there is also an elite group that makes that much every year!

For example:

• Clayton Makepeace, whose quote you read in the above headline, helped turn a $10-million-a-year company into a more than $120-million-a-year company, and did equivalent jobs for several other companies. He’s made well over $1 million per year since 1997.

• J. D. is another master copywriter who got tired of making millions for other people. Using his copywriting skills, he started a company that pulls in over $10 million a year… and built him a multimillion-dollar fortune and a personal seven-figure income.

• J. R., another million-dollar copywriter, has written copy for a number of financial clients, including the big guns. A single package that he wrote for one client brought in $20 million, earning him $1 million in royalties over a five-year period.

• D. R., one of the country’s top financial copywriters, has been extremely successful as a direct-marketing entrepreneur. One trading service he wrote copy for pulled in $5 million in a matter of weeks.

• G. B. has been one of the highest-paid copywriters in the world for more than a decade…

Now, the same sources that these people tapped to make this kind of money are available to you.

If you accomplish only a fraction of what these copywriters have managed to do, you could make more money every year than you ever dreamed possible…

Not to mention enjoying the very enviable lifestyle of a writer – living wherever you want, and working whenever and however you want.

Katie Yeakle, here.  In my work, I meet and associate with many of the top copywriters in the world. And I can tell you firsthand – the money they make and the lifestyle they lead really is enviable. In fact, it’s comparable with that of CEOs and multimillion-dollar business owners.

But without the stress!

And there are hundreds more that I’ve never even met.

Bottom line: It’s the fastest, simplest, most effective way I know to take your copywriting career to the next level and make life-changing money.

And that’s why I’m writing to you today – to encourage you to join the ranks of today’s most successful, most highly paid copywriters in the world!

And Guess What? You’re Already on Your Way!

By choosing to become a copywriter, you’re developing one of the most financially valuable skills in America today – the ability to write powerful sales copy.

And by studying the art of copywriting through AWAI’s programs, you’ve already separated yourself from thousands of ordinary copywriters… and have taken your first step toward a life full of freedom and independence, with unlimited income potential.

But if you’re serious about becoming a professional copywriter, I strongly recommend that you write exclusively for one market niche. And today, I’m going to give you an opportunity to walk right into one of the most profitable ones.

This Particular Market Segment Is an Absolute Money Machine

It’s no secret that financial copywriters are among the highest-paid writers in the direct-response industry. The royalties alone are huge! Some, like Clayton Makepeace, make millions of dollars every year.

But even if you did half that well, one-quarter that well, or even one-tenth that well, you’d still be making over a hundred thousand dollars in a single year!

If you value your time and energy, and would like to take your copywriting career to the next level, you’ll want to take advantage of this little shortcut…

I’ll show you exactly how you can break into this lucrative industry and reap all the benefits of being a successful direct-mail copywriter – plus the added benefits of writing for the financial market.

I’ll introduce you to today’s most successful financial copywriters – guys like Clayton Makepeace, Dick Sanders, and a handful of others – and show you their secrets of success.

But first, let me show you why writing for the financial market is such a huge and lucrative field…

America Has Become
a Nation of Investors

It used to be that, like golf, investing was a hobby that only the rich participated in.

In 1923, most people simply couldn’t afford to invest in stocks or bonds… due largely to the high risk factor. For this reason, the financial market was primarily the domain of the very wealthy.

That situation has changed…

For the past 80 years, and especially in the last decade, the market for financial products has expanded beyond anything that existed previously.

Take, for example, the growing popularity of mutual funds.

By 1984, 5.7% of American households owned shares in mutual funds. Today, that number has grown to 49.6%. In other words, that number has multiplied 8 times over in the last 20 years!

The “popularization of investing” has led to unprecedented growth among investors looking to make money in the financial market… and has made the need for qualified financial copywriters even greater.

Niche Markets Offer Fertile
Ground for Financial Copywriters

…And there are many more financial sectors today than ever before.

As a financial copywriter, you’ll be exposed to all kinds of money-making information – and not just about mutual funds. You could write about stocks, bonds, real estate, commodities, emerging markets, foreign currencies, hedge funds… Your opportunities are endless.

The fact is, these various markets are constantly in need of expert opinions. And the demand for those who help compose these expert opinions (copywriters!) for potential investors will continue to rise.

There is always money to be made through knowledgeable investing, and plenty is at stake for those who write about these ever-changing markets.

And that’s exactly why the demand for financial copywriters will be with us indefinitely!

The good news is that there is plenty of room for you to successfully carve out a profitable niche in this field.

It used to be that only the top copywriters – guys like Clayton Makepeace, Paul Hollingshead, and Don Mahoney wrote for the financial industry. Not so anymore. In fact, some marketing directors actually prefer to work with newcomers... because of their fresh, out-of-the-box approach to financial copywriting.

That’s where you come in. As an up-and-coming financial copywriter, you can learn how to write a control-beating package that knocks the socks off your client the first time. So, right off the bat, you start earning royalties… experience the feeding frenzy that keeps many copywriters glued to this market… and turn the copywriting world as you know it upside-down.

Why the Market Is So Huge

Writing for the financial market is perhaps the biggest industry in direct response today…

Consumers are hungry for financial products and services that can help them make or save money. And demand for these products is soaring!

• Amazon.com currently lists more than 2,200 financial magazines for sale.

• Books on investing and personal finance frequently reach the top of the bestseller list… and fill up lots of shelf space in major bookstores around the country.

• Over 160 different financial newsletters are published every month. They range in size and scope from small, independent firms that publish a company newsletter… to investment clubs like the Oxford Club… to organizations with a global reach like Agora, Inc., which publishes more than 300 books and 40 newsletters, reaching 1 million international readers.

• Other financial products and services sold by direct response include financial seminars, credit cards, newspapers (e.g., Barron’s and The Wall Street Journal), magazines, financial software, insurance, and more!

• Many publicly traded corporations, mutual funds, mortgage brokers, and rare-coin dealers now use direct marketing to attract investors, clients, and customers.

And all of these companies need copywriters like you to sell their products and services!

That means… as a financial copywriter, you’ll never have to worry about being downsized. No matter how many letters you write… there will never be enough financial copywriters to fill the need for this valuable information… period!

Internet Growth Spells More Opportunity for You

The financial sector is growing in another way, too.

Thanks to the growth of the Internet, the demand for copy has doubled… even tripled!

Why?

Utilizing the Web… in addition to mailing sales letters… marketing directors can reach an audience in the millions… delivering timely information more quickly… all with the touch of a button!

And because marketing directors are saving millions by posting their promotions online – no postage necessary… no envelopes… no paper or printing costs…

…they’re more willing than ever to use that extra money to pay copywriters to write more letters.

What does this mean for you?

The floodgates are open, my friend.

There are around 8,000 publicly traded stocks, and most of them can be accessed online. On top of that, investors can choose from over 8,800 mutual funds and 139 exchange-traded funds.

But just because there are more facts and figures available, that doesn’t mean the average person has time to study them all. The individual investor is just as short on time today as he was 30 years ago.

He may derive a certain pride and pleasure from managing his own portfolio, but he also wants products and services that can help him avoid losses, achieve a millionaire’s lifestyle in record time, and look like a financial genius to his friends and relatives.

The result is an increasing demand for financial products and services… and for copywriters like you who have the skills to write these letters.

That’s precisely the advantage of becoming a financial copywriter!

Break Into This Market Niche Today…
and Cash In on the Crucial Demand
for Letters That Really Work

But as a financial copywriter, you won’t just be selling financial products and services…

You’ll be selling valuable information that can help thousands of people make more money, invest smarter, manage their money wiser, and achieve long-term wealth.

What’s more – it’s nearly impossible to put a price tag on the opportunity to make thousands of dollars on a single trade… or to protect your entire life savings…

…so consumers are willing to pay top dollar for these financial services.

That’s why writers who specialize in writing for the financial markets are among the highest-paid copywriters in the world. Higher royalties. Fat paychecks!

Now Is the Time!

This could be your year. Now, more than ever, marketing directors are looking for solid financial copywriters to write for them…

My friends and colleagues from Agora, Inc., the Oxford Club, Power House Profits, Sovereign Society, Weiss Research, Taipan Group, Money Week, and many others are on the lookout for new talent. All of them have told me they’re on the lookout for up-and-coming financial copywriters…

One thing’s for sure: Once you learn how to write the powerful letters financial companies are looking for, you’ll be in great demand… simple as that. Word spreads fast in this industry.

Get the Inside Scoop From the
Best Financial Copywriters in the Business

Here at AWAI, we spent over a year speaking with financial copywriters who’ve made millions writing for the financial markets. We spent hours picking their brains, collecting their most precious insider secrets…

…building a lifetime’s worth of knowledge and information to help copywriters like you take your copywriting career to the next level, in the fastest time possible, and make up to a million dollars in a single year!

Collectively, we’ve put together an all-inclusive package full of proven techniques that legendary copywriters have used to write control-beating financial copy, every time.

It’s all here, in AWAI’s Secrets of Writing for the Financial Market, a brand-new, comprehensive program that reveals everything you need to know to break into this market niche, to write control-beating financial copy consistently, and ratchet up your income.

You’ll learn:

• The quickest, most effective way to market yourself as a financial copywriter to financial publishers… so no time is wasted. Plus, you’ll receive a list of over 300 potential clients in the financial field that hire direct-mail copywriters… including the organizations most likely to hire new talent… clients you can contact immediately…

• The industry buzzwords financial copywriters use to hook a prospect and keep him coming back for more. Use these words wisely and you’ll never have to worry about losing your reader.

• Plus, we’ll send you our one-of-a-kind Financial Primer, which includes everything you need to know about the financial market – including the financial jargon you’ll use to make your writing more powerful… impress your clients, your friends, even your skeptics.

It would take you years to learn all these secrets, not to mention the money you’d spend earning a degree in finance… but in Secrets of Writing for the Financial Market,we’ll spell it all out for you in plain English so you can get started immediately! It can shave years off your learning curve…

• How to gear your writing to the audience most likely to buy financial products. This program shows you the psychology behind selling financial products to specific generations, including how they think and what motivates them…

• The difference between an average sales letter and the ones that mail year after year, creating millions of dollars in revenue. The program includes 10 of the most successful financial letters ever written… and shows you how you can use these same strategies to push your copy over the edge…

• The precious secrets, one-on-one, from today’s most successful financial copywriters… including priceless interviews with Clayton Makepeace, George Duncan, Jim Rutz, and more…

• How to capitalize on the “popularization of investing” trend prevalent in America today, and hit the ground running…

• How to write 9 different types of financial headlines – the kind guaranteed to help you hook your prospect instantly, gripping his attention for hours… and potentially earning you huge royalties…

• Plus, we’ll send you a list of additional books recommended by master copywriters like Dick Sanders and Clayton Makepeace – valuable information that will give you a leg up on your competition…

But that’s just the beginning…

Receive a Breakdown of “Hall of Fame” Controls
That Will Have You Writing Top-Notch Copy Very Quickly

AWAI teamed up with the industry leader in direct-mail research –the Who’s Mailing What! Archives, a Target Marketing Group service – to create an unparalleled collection of 10 winning controls from the financial field for you to learn from. In this report – Writing Copy for Financial Services – each letter is broken down, piece by piece, with analysis by Denny Hatch, the founder of Who’s Mailing What! and a freelance direct marketing consultant and copywriter.  He is also the author of three marketing books and three published novels.

If you were to purchase just this one little nugget on your own, it would cost you more than $400. But it’s just one of the many resources we’ll send you as part of our comprehensive program: Secrets of Writing for the Financial Market.

Until now, these secrets have been stashed away, hidden – and seen only by the insiders who created them. But we’ve taken the time to make these nuggets of wisdom available to you.

You’ll find samples of what’s working in the mail right now for groups like American Express, MBNA America Bank, USAA, The Wall Street Journal, and others.

A List of Over 300 Potential Clients –
Just to Get You Started!

In addition, we’ve also included in Secrets of Writing for the Financial Market a database of more than 300 clients in the financial field that use direct mail. These organizations are looking for new talent – and you can contact them immediately.

The list includes a diverse range of potential clients for you. Whether you’re interested in writing for financial newsletters, trading services, magazines, credit cards, or other financial products and services… you’ll find excellent contacts here.

Please understand, this is no ordinary client list. We’ve compiled it in cooperation with Target Marketing’s Directory of Major Mailers. It’s a detailed database that highlights over 300 potential clients for you, describes the kinds of direct-mail packages they’re mailing, and what’s working…

It even gives you the name, phone number, and email address of the person to contact about writing for each one… so you can get started immediately!

In other words, it gives you the “who’s who” of industry contacts that you really need to launch a highly successful career writing for the financial markets today.

Target Marketing’s all-inclusive Directory of Major Mailers sells for $399 – and it’s worth every penny. Yet, this specially targeted potential client database is yours to keep, as our gift to you, as part of Secrets of Writing for the Financial Market.

One-on-One Interviews With the Pros

And that’s not all. As part of Secrets of Writing for the Financial Market, we’ll also send you a collection of five interviews with the experts – conversations with industry legends and the most sought-after financial copywriters in the working world.

For example, you’ll hear from…

• Jim Rutz, a self-described “write-a-holic,” just one of Jim’s packages mailed over 5.7 million pieces.  Jim has written everything from TV programs to books to fund appeals to album liner notes to award-winning brochures.  He also only accepts clients who have a history of mailing upwards of 5 million per package. His successful career, which has spanned over 20 years, began when he was working door-to-door as a salesman. And he has no plans to retire.  The reason, he says is simple: he loves his work.

• Bill Hebden, founder of Hebden Direct, has more than 20 years of experience writing for the financial markets. Before going out on his own in 1986, he was the Creative Director at Colonial Penn Group and Springhouse Corporation, where he wrote an auto-insurance package that not only doubled the response of the prior control but remained unbeaten for more than a decade, mailing an average of 90 million names a year over a period of 11 years. More than a BILLION mailed!

• Clayton Makepeace, a 33-year direct-response veteran, has built a reputation as one of America’s most effective direct-marketing consultants and copywriters. From 1982-1983, he wrote and designed direct-mail packages that generated 120,000 paying subscribers for The Money Advocate financial newsletter, and then created back-end campaigns that sold $120 million worth of rare coins per year. From 1998-2004, while working with Weiss Research, he helped create sales campaigns that generated up to $5 million in revenues in as little as six weeks.

You’ll also hear from two million-dollar copywriters – one who is considered to be “one of the two highest-paid writers” in the country.

It would be impossible to put a price tag on the invaluable insights you’ll receive from these Conversations With the Masters. It’s the next best thing to meeting them in person. And not only are these experts reflective and engaging – they’re here to answer the tough questions and help you hit the ground running.

Most of these experts now work only for a few clients – and because they’re semi-retired, they’re unavailable for consultations to the public, no matter what the price. Yet, as part of AWAI’s Secrets of Writing for the Financial Market, these Conversations With the Masters are yours, absolutely FREE!

In all honesty, the collection of controls working in the mail right now, the client database, and the interviews alone would more than justify the price of this program. But with AWAI’s Secrets of Writing for the Financial Market, you get much, much more.

A Special Bonus Report: The Financial Primer

You’ll also receive a comprehensive, 5-page handbook that covers everything you need to know about writing for the financial market.

Whether you’re a seasoned investor, somewhat familiar with financial terms, or completely new to this field… you’ll benefit tremendously from having the knowledge and know-how to write on a wide range of topics, including economics, fundamental analysis, technical analysis, taxes, accounting, the various types of securities, derivatives, trading strategies, and real estate.

The purpose of this guide is to familiarize you with some of the terms and investment approaches frequently used on Wall Street, and give you a starting point for your own research into the specific type of product you are writing for at the moment.

Learning the buzzwords financial copywriters use, and adding them to your vocabulary, can take years off your learning curve…

And that’s not all…

Hands-On Resources and Marketing Advice

Included in Secrets of Writing for the Financial Market program book itself, you’ll find not only the critical fundamentals you need to write copy, but also the kinds of hands-on resources that will prove to be invaluable tools as you break into (and succeed in) this prestigious market sector, resources like…

• A Special Bonus Section, Eight Ways to Enhance Credibility When Marketing Newsletters…

• A collection of 23 key websites that you’ll return to again and again, no matter what the focus of your financial product or service is. These sites give you access to information and ideas that can save you valuable time and energy in the research phase and allow you to find exactly the elements you need to write the mind-blowing letters that financial organizations are desperate to mail.

• An entire chapter devoted to marketing yourself as a copywriter to financial publishers. You’ll learn the four most critical things you can do to land your first client and guarantee your success as a freelance financial writer… the best (and quickest) ways to wow your client and position yourself to jump from writing for small firms to landing the big money working for national organizations… and more…

This program is one of a kind. Secrets of Writing for the Financial Market delivers the insiders’ techniques that really work… and gives you access to information revealed by the nation’s top financial experts.

Most people spend years in school gathering this sort of intelligence before they can actually start making money in the financial industry. Stockbrokers are required to take multiple tests before receiving a license. Financial planners need a four-year degree. And accountants must pass the dreaded CPA exam before they’re allowed to work in this field.

It would take you years, not to mention thousands of dollars in tuition, to obtain this sort of knowledge. But, truth be told, what you’d come away with would likely be, at best, the boring, watered-down “academic” version – without the access to the experts’ invaluable insights that are such a critical part of our program.

But you don’t need an MBA, a CFP, or even a CPA to write financial copy. All you need is desire. The desire to learn. The desire to succeed. And the desire to help people save or make more money.

As an AWAI member, you already understand the fundamentals of writing great copy… and you’ve proven your desire to learn. Secrets of Writing for the Financial Market is designed to improve your skills further, prepare you for success in this sector, and take your copywriting career to the next level.

Get Your First Assignment Before You Even Finish the Program

And even that’s not all…

Here at AWAI, we really believe that the only way to excel in this business is to get your hands dirty. You’ve got to roll up your sleeves and get into the meat of it. That’s the only way to learn how to do it right.

And that’s why we’ve included another bonus that will prove critical to your success: a live “spec” assignment.

It’s a real assignment from a real organization that’s looking for financial letters to mail. And if they like yours and decide to test it, you’ll get paid, too.

And I guarantee you – if your assignment does go into the mail, your earnings will more than cover the cost of this program.

Just imagine, a couple months from now you could be actively working as a financial copywriter. Talk about jumpstarting your new career!

This is an ideal way to open up new income potential, build your portfolio, and give yourself a small taste of the satisfaction you’ll enjoy as a financial copywriter.

Join the Ranks of Today’s Top Financial Copywriters Today

When you consider the true value of each component included in AWAI’s Secrets of Writing for the Financial Market, the total comes to well over $1,500. We’ve pulled together everything you need to know to break into – and truly succeed in – this prestigious, highly lucrative field of copywriting.

However, for a limited time we’re offering this program for just $399. You could easily make more than that from your spec assignment alone. (The average starting fee to write a typical 8-page promotion is $2,500.)

And if you land just one of the clients you’ll learn more about in the program materials, you’re likely to cover this cost many times over.

Sign on today, and we’ll send you:

• The comprehensive program book, Secrets of Writing for the Financial Market, which includes not only all the fundamentals, techniques, and secrets you need to jumpstart your career in this growing market, but also invaluable extras like Eight Ways to Enhance Credibility When Marketing Newsletters… a listing of 23 key websites… and a special section devoted to the insiders’ proven techniques for marketing yourself as a financial copywriter, so you’ll land more high-quality assignments from start to finish…

• From the Who’s Mailing What! Archives, a Target Marketing Group service, 10 controls, with an analysis by Denny Hatch. In this report, Writing Copy for Financial Services, you’ll learn the most successful strategies financial copywriters use to write award-winning packages – tips that can have you writing stronger, better letters in no time.

• More than 300 potential clients – a database of organizations that use direct mail to generate millions of dollars and are looking to hire talented new copywriters. You’ll have access to the invaluable industry contacts that you’ll need to immediately launch your new career as a highly successful financial copywriter.

• Conversations With the Masters, a collection not available anywhere else. It’s like sitting down with five of the financial industry’s legends and having an open-ended, one-on-one conversation. The insights, strategies, and advice you’ll come away with from Clayton Makepeace, Bill Hebden, and more… will flat-out amaze you!

• Bonus Report: The Financial Primer, including a glossary of terms every financial copywriter should know.

• Your live “spec” assignment – a real-life assignment from one of today’s top organizations that’s looking for financial letters to mail. If the organization decides to mail your letter, you’ll get paid. In other words, you could be writing your very first financial letter, and get paid to do so, within a couple weeks of receiving the program materials
• The Golden Thread – our popular weekly e-letter that provides weekly insights from the pros including copywriting tips and strategies, information on getting clients, industry news and happenings, and newly posted job opportunities.

You can see why this comprehensive program is valued at well over $1,500. But, as I’ve said, it’s available to you today for just $399. Please keep in mind, however, that this is a limited-time offer that we may not extend indefinitely.

Rock-Solid, 30-Day Guarantee

So don’t wait. Have AWAI’s Secrets of Writing for the Financial Market sent to you today, and be one of the first out of the starting gate.

Try it for 30 days. And if you don’t agree that it’s worth every penny you paid for it, simply return your unmarked program materials, special reports, and Conversations With the Masters, and we’ll refund the purchase price, no questions asked.

There’s absolutely no risk to you. And there’s so much for you to gain. I invite you to join the ranks of the most successful financial copywriters working today. There’s never been a more efficient way to get started.

In less than a month, this program could have you earning money for writing highly effective financial letters… and feeling satisfied knowing that you’re living up to your potential.

To get started immediately, click below or call Tammy, Jackie or Pat toll-free at 1-866-879-2924.

Sincerely,

Katie Yeakle
Executive Director
American Writers & Artists Inc.

P.S. Two things really distinguish financial copywriters from the rest: the financial education and insider information you’ll be privy to, and the prestige that follows… plus the potential to make millions. Writing for the financial world of money and investing is the quickest way to earn respect from your peers… and join the ranks of today’s most successful copywriters.

American Writers & Artists Inc.